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微软重振代币,激发业界想像力

2019-12-15 14:24

自从游戏《CryptoKitties》在2017年11月发布以来,不可替代的代币的概念已经在加密社区的开发者和投资者的头脑中根深蒂固。然而,2019年是NFTs获得主流关注的一年。即使是大型跨国公司目前也在开发NFT项目,这应该不足为奇。


最近,Mirosoft基于区块链的云平台Azure发布了自己的不可替代令牌程序,名为“Azure英雄”,目的是奖励其开发者社区。


Azure的英雄

 

通过Azure英雄,微软的使命是授权给所有背景的技术从业者。以此为目标,它创建了一个工具来激励社区学习、指导和构建Azure,同时促进健康和包容的行为。


“獾”收藏品的发行和交易将在以太坊网上进行,中奖者可以将其作为NFTs持有。这些代币是与Enjin合作开发的,Enjin是专门针对电子游戏行业的平台。


为了获得这些“獾”中的一个,Azure开发者必须首先被提名——要么由他们自己提名,要么由社区提名。然后,社区版主将根据他们的表现选出最佳提名者,授予獾奖。获奖者将获得一个二维码,可以通过他们的恩金钱包兑换他们的獾,然后可以将其转移到任何其他nft兼容的以太坊地址。


NFTs的兴起

 

可替代性是指一个物品与另一个相同的物品可互换。一美元钞票或一粒米是可代替的,即,可以与其他美钞或米粒互换。另一方面,一所房子或一件艺术品构成了一个不可替代的项目-即。,不能与其他房屋或其他艺术品相互替换。记住这一区别,NFT是一种独特的数字资产,它具有可追溯的历史,将其与其他类似资产区分开来。


关于NFTs最有趣的事情之一是他们从根本上改变数字所有权的能力。直到现在,人们从来没有真正拥有他们实际上购买的任何东西。购买游戏内物品并将其视为现实世界的资产是一回事,但事实是这些物品并不属于购买物品的玩家;它们属于游戏发行商。


然而,2019年是采用NFTs的转折点,这有几个原因——至少在游戏社区。首先,像《诸神之链》这样的游戏在发行时就是游戏的改变者。


由澳大利亚区块链游戏初创公司开发的《不可变》是一款基于回合制的数字交易卡游戏,在以太坊区块链上运行。还有其他一些具有收藏价值的游戏——比如去中心、以太机器人、创世纪咒语和稀有佩佩——它们的受欢迎程度在2019年有所上升。然而,在游戏产业之外,利用nft的公司,如SuperRare、Zcrafty和Terra0,也获得了显著地位。


OpenSea、RareBits和OpenBazaar等市场也开始将NFTs作为加密收藏品进行交易。NFTs周边的基础设施也在改善。0xcert为发出和管理NFTs提供了开发人员工具。此外,Codex Protocol还为艺术品、名酒、古董等独特资产开发了一个分散的注册中心。


此外,还有其他因素导致nft越来越受欢迎,其中之一就是跨国公司对区块链游戏的兴趣。2018年9月,最大的游戏公司之一育碧(Ubisoft)在法国里昂主办了区块链游戏峰会。接下来的一个月,育碧成为了区块链游戏联盟的第一个成员。当被问及目前在流行产品和服务中使用NFTs时,CryptoAssets研究所所长Ethan Pierse告诉Cointelegraph:


众筹平台Indiegogo和GoFundMe也表明,人们愿意花大量的钱来支持他们相信的事业和产品。在Indiegogo上,你得到的产品被称为福利,在Kickstarter上,它是一种奖励,人们已经为这些众筹项目贡献了数十亿美元。”


皮尔斯接着说,品牌忠诚度和自我认同可能会进一步加强,因为支持者也可以展示数字收藏品,他总结道:


“如果这些标记的收藏品也有价值,可以作为鼓励收藏和交易的一种资产,那么我们将看到一个与豆豆娃(Beanie Babies)或魔力(Magic)一样疯狂的数字版本:收集卡片。”一张价值9万美元的魔法卡刚刚在可回收资产平台Mythic Markets上为124名投资者进行了标记。”


多样化NFTs的使用案例

 

除了娱乐之外,NFT用例的开发还有一个明显的驱动力。特别是在多层区块链的情况下,最基本的一层——也就是比特币等资产的所在地——正日益向价值储存的方向转变,呈现出一个高价值NFTs可以发展的细分市场。


nft可以表示拥有高价值或敏感的实物、非流动性资产,如艺术品或房地产。后者尤其可以从NFTs的使用中获益。此外,还有一种使用标记化和部分所有权使这些投资具有流动性的动力。例如,NFTs可以表示多个家庭拥有的财产中的单个单元。


尽管许多人将nft视为一种构建新金融资产和使资本获取民主化的方式,但监管可能会成为一种障碍。例如,NFT平台法典协议渴望使用NFT作为媒介来细分艺术品所有权。虽然这在理论上很有趣,但这样做可能会将这些被标记的资产变成证券,然后需要对这些证券进行监管。


Jonathan Brandt是Willow集团的首席信息技术顾问,他在明尼苏达州立大学设计了一门关于区块链的课程,他告诉Cointelegraph:


“我认为,在更严肃的问题上采用NFTs的一个主要障碍是缺乏直观或明显的补救和恢复方法,比如古董的来源或医疗供应链的追踪。”具有讽刺意味的是,许多区块链主张废除的中央机构确实擅长于此。不管你喜不喜欢,微软已经实现了Internet Explorer、Windows和Office套件的大规模采用。它有足够的影响力和严肃性来培养对NFTs的接受。”


NFTs如何为企业创造价值

 

本质上,NFTs的发展在很大程度上依赖于底层的区块链基础架构。例如,优化可伸缩性和事务处理速度将对空间的开发速度产生巨大的影响。除此之外,当涉及到NFTs时,缺乏可访问性是一个有待解决的实际问题,而像微软这样的大玩家的加入将会大有帮助。


企业可以使用NFTs进行库存管理,其中某些令牌可以与其他令牌组合,以表示具有多个组件部件的组装产品。nft在微软等企业中应用的另一个领域是软件授权。


传统上,这些许可证是由密钥表示的,但是存储在钱包中的nft现在可以用来授予权限。房地产是另一个独特资产的例子,它可能被表示为NFTs。此外,身份管理——在社交媒体和企业中——可以利用不可转让的NFTs。


微软和区块链

 

通过Azure,微软在采用区块链方面做出了许多开创性的努力。在2018年,它推出了区块链开发工具包和Azure区块链工作台。


2019年5月,该公司还推出了Azure区块链服务,这是一项全面管理的服务,允许组成、管理和治理财团区块链网络。


相关报道:随着微软与亚马逊争夺市场份额,加密公司加入了Azure


除了这些产品之外,该公司还推出了Visual Studio代码的扩展,以帮助开发人员创建和编译基于Ethereum的智能契约,然后将它们部署到Azure区块链服务的公共链或联合网络上。对此,加密资产研究所所长皮尔斯表示:


Azure陷入了一场与AWS、甲骨文(Oracle)和Heroku等公司的差异化竞争。如果没有其他事情,这将创建可见性,并进一步吸引Azure现有的社区。我不确定那些致力于其他开发平台的cto是否会基于‘badger’做出战略决策,但我确实认为这会进一步展示Azure开发者社区的参与。”


在Azure Heroes发布后不久,微软也发布了新的tokenization和区块链数据管理服务,突出了区块链在企业中的应用。

 

Ever since the game CryptoKitties was released in November 2017, the concept of nonfungible token has been ingrained in the minds of developers and investors in the crypto community. However, 2019 has been the year that NFTs have gained mainstream attention. And it should come as no surprise that even huge, multinational companies are currently developing NFT projects.

Recently, Mirosoft’s blockchain-based cloud platform, Azure, released its own nonfungible tokens program called “Azure Heroes” with the aim of rewarding its developer community.

Azure Heroes

Through Azure Heroes, Microsoft is on a mission to empower technical practitioners of all backgrounds. With that as the objective, it has created a tool to inspire the community to learn, coach and build on Azure while promoting healthy and inclusive behavior.

Issuance and transactions of “Badger” collectibles will be carried out on the Ethereumnetwork, allowing winners to hold them as NFTs. The tokens were created in partnership with Enjin, a platfor that specifically caters to the video game industry.

In order to earn one of these Badgers, Azure developers must first be nominated — either by themselves or by the community. Then, the community moderators will select the best nominees, based on their performance, to be awarded a Badger. Winners will then be provided with a QR code that can be used to redeem their Badgers via their Enjin wallet, where it can then be transferred to any other NFT-compatible Ethereum address.

The rise of NFTs

Fungibility refers to an item that is interchangeable with another, identical item. A dollar bill or a grain of rice is fungible — i.e., mutually interchangeable with other dollar bills or grains of rice. On the other hand, a house or a piece of art constitutes a nonfungible item — i.e., not mutually interchangeable with other houses or other works of art. Keeping this distinction in mind, an NFT is a unique digital asset with a traceable history that differentiates it from other assets that appear similar.

One of the most interesting things about NFTs is their ability to fundamentally change digital ownership. Until now, people never truly had ownership of anything that they purchased virtually. Purchasing in-game items and treating them as real-world assets is one thing, but the reality is that they don’t belong to the players who made the purchase; they belong to the game’s publishers.

However, 2019 was the tipping point for the adoption of NFTs, and there are a few reasons for this — at least in the gaming community. First of all, games like Gods Unchained were game changers upon their release.

Developed by Australia-based blockchain gaming startup Immutable, Gods Unchained is a turn-based digital trading card game that operates on the Ethereum blockchain. There are other collectible games — such as Decentraland, Etherbots, Spells of Genesis and Rare Pepe — whose popularity rose in 2019. However, outside of the gaming industry, companies utilizing NFTs, such as SuperRare, Zcrafty and Terra0, have also gained prominence.

Marketplaces like OpenSea, RareBits and OpenBazaar have also started to trade NFTs as crypto collectibles. The infrastructure around NFTs is also improving. 0xcert offers developer tools for issuing and managing NFTs. In addition, Codex Protocol has developed a decentralized registry for unique assets like art, fine wine, antiques and more.

Moreover, there are other factors for why NFTs are becoming more popular, one of them being an interest of multinational corporations in blockchain gaming. In September 2018, one of the biggest names in gaming, Ubisoft, sponsored the Blockchain Game Summit in Lyon, France. The following month saw Ubisoft become an inaugural member of Blockchain Game Alliance. When asked about the current use of NFTs in popular products and services, Ethan Pierse, the director at the CryptoAssets Institute, told Cointelegraph:

“Indiegogo and GoFundMe have also shown that people are willing to spend plenty of money supporting causes and products that they believe in. On Indiegogo, the product you get is called a Perk, and on Kickstarter, it is a reward, and people have contributed billions to those crowdfunded projects.”

Pierse went on to add that brand loyalty and self-identification are likely to intensify further, as supporters are also able to show off digital collectibles, concluding that:

“If those tokenized collectibles also have value as an asset to encourage hodling and trading, then we are looking at a digital version of the same craziness seen with Beanie Babies or Magic: The Gathering cards. A $90000 Magic card was just tokenized for 124 investors on collectible assets platform Mythic Markets.”

Diversification of use cases of NFTs

There is a noticeable drive for the development of NFT use cases beyond entertainment. Specifically with the case multi-layer blockchains, the foundational layer — which is the home of assets such as Bitcoin — is increasingly shifting toward being a store of value, presenting a segment of the market in which high-value NFTs can develop.

NFTs can signify ownership of high-value or sensitive physical, illiquid assets such as artwork or real estate. The latter is especially an area that can profit from the use of NFTs. Additionally, there is a drive to use tokenization and fractional ownership to make these investments liquid. For instance, NFTs can represent individual units in a property owned by multiple families.

Even though many look at NFTs as a way of building new financial assets and democratizing access to capital, regulation is likely to act as a hindrance. For example, the NFT platform Codex Protocol aspires to use NFTs as a medium to fractionalize ownership of a piece of art. While this is interesting in theory, there is a risk that doing so would turn these tokenized assets into securities, which would then need to be regulated as such.

Jonathan Brandt, the principal information technology consultant at the Willow Group who designed a course on blockchain at Minnesota State University, told Cointelegraph:

“I believe a major obstacle to the adoption of NFTs for more serious purposes, say, the provenance of antiquities or the tracking of a medical supply chain, is the lack of intuitive or obvious methods for redress and recovery. Ironically, many of the centralized institutions which blockchain stands to dismantle are really good at this. Microsoft, like it or not, has achieved tremendous mass-adoption of Internet Explorer, Windows, and the Office suite. It has the reach and the gravitas to nurture acceptance of NFTs.”

How NFTs can create value for an enterprise

Essentially, the evolution of NFTs is heavily dependent on the underlying blockchain infrastructure. Optimizing for scalability and transaction speeds, for example, is anticipated to have a huge impact on the rate of development for the space. Besides this, the absence of accessibility when it comes to NFTs is a real problem that has yet to be solved, and the entry of big players like Microsoft can go a long way to help.

Enterprises can use NFTs for inventory management, where certain tokens can be combined with other tokens to represent an assembled product with multiple component parts. Another area where NFTs can find application in enterprises such as Microsoft is in licensing software.

Such licenses have been traditionally represented by keys, but NFTs stored in wallets can now be used to grant permissions. Real estate is another example of a unique asset that can potentially be represented as NFTs. Additionally, identity management — both in social media and in enterprises — can leverage nontransferable NFTs.

Microsoft and blockchain

Through Azure, Microsoft has made many pioneering efforts toward blockchain adoption. Over the course of 2018, it has launched a blockchain development kit and the Azure Blockchain Workbench.

In May 2019, the company also unveiled the Azure Blockchain Services, which is a fully managed service that allows for the formation, management and governance of consortium blockchain networks.

Related: Crypto Firms Join Azure as Microsoft Fights Amazon for Market Share

Along with these products, the company has launched an extension to Visual Studio Code to help developers create and compile smart contracts based on Ethereum, and then deploy them on the public chain or on a consortium network in the Azure Blockchain Service. Regarding this, Pierse, the CryptoAssets Institute’s director, said:

“Azure is locked in a battle to differentiate itself with AWS, Oracle, and Heroku among others. If nothing else, this creates visibility and further engages Azure's existing communities. I'm not sure that CTOs that have committed to other development platforms are going to make strategic decisions based on which ‘badger’ they can get, but I do think this could further showcase the engagement of Azure's developer community.”

Soon after the announcement of Azure Heroes, Microsoft also unveiled new tokenization and blockchain data management services, highlighting the increased adoption of blockchain in enterprises.

原作者: Sritanshu Sinha 来自: cointelegraph