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Interview: Rolls-Royce CEO sees "good future" in Chinese market

2020-1-10 16:04

 

"China is now back into the second position right after the North American market," says Torsten Mueller-Oetvoes, CEO of Rolls-Royce Motor Cars, adding that "I foresee a good future for us in the Chinese market."

LONDON, Jan. 9 (Xinhua) -- "I foresee a good future for us (Rolls-Royce) in the Chinese market, and we are also heavily investing into the Chinese market together with our partners," said Torsten Mueller-Oetvoes, CEO of Rolls-Royce Motor Cars.

 

Rolls-Royce delivered record annual sales in 2019 in the company's 116-year history, with 5,152 cars sold to customers in over 50 countries around the world, an increase of 25 percent year on year, according to the latest figures released by the company.

 

The company reported significant sales growth in every of its key global markets. North America retained top status (around a third of global sales) followed by China and Europe.

 

"China is now back into the second position right after the North American market," said Mueller-Oetvoes in a recent interview with Xinhua.

 

Photo taken on Feb. 8, 2018 shows a Rolls-Royce Black Badge Ghost at the Chicago Auto Show, the United States.(Xinhua/Joel Lerner)

 

The CEO also noted that his company, a luxury car manufacturer, even plans to launch a version of Ghost, a flagship sedan, exclusive to the Chinese market.

"It's something we are very much looking forward to do this year," he said.

 

There is reason for Mueller-Oetvoes' optimism in the Chinese market. The BMW Group, of which Rolls-Royce is a part, continued its positive sales trend in November last year: worldwide deliveries increased by 1.4 percent year-on-year to 225,662 vehicles, and strong growth can be seen in China.

 

File photo shows Rolls-Royce cars displayed at the Beijing Sparkle Roll Luxury Brands Culture Expo 2012 Fall in Beijing, capital of China, Sept. 6, 2012.(Xinhua/Wang Jingshen)

 

The auto industry is undergoing fast change with electric vehicle, or EV, being in the spotlight. EVs have entered into a fast track of development globally, especially in leading markets like China. Even a luxury brand like Rolls-Royce is planning to electrify its products.

 

"Our plans are clear, and I announced it already last year. In this decade, Rolls-Royce will become electric, and step by step we are already working on that project," said Mueller-Oetvoes.

 

This is "the future for the brand, our lighthouse and we are following that path", he added.

 

EVs are on track to dominate global sales of passenger cars and buses by 2040, and to encroach significantly on the market for vans and short-distance trucking, according to a forecast from research firm BloombergNEF (BNEF) released last year.

 

The BNEF report sees China continuing to lead in electric cars, accounting for 48 percent of all passenger EVs sold in 2025 and 26 percent in 2040 when other markets are catching up.

 

Mueller-Oetvoes pointed out that it is still extremely hard to forecast when EVs will become the mainstream products in the market, but "I think what is clear is that long term electrification is the trend and everybody is on it."

 

However, Rolls-Royce will need to take time to deliver "real proper Rolls-Royce", including electric versions, to satisfy customers, said the CEO.

 

"Our customers are asking us, we want a true Rolls-Royce, even in an electrified version, and that takes a little bit of time. We need certain battery technology and when the time is right, we will bring it into the market," he said.

 

劳斯莱斯汽车首席执行官Torsten Mueller-Oetvoes表示:“中国现在回到了仅次于北美市场的第二位。我认为我们在中国市场会有一个美好的未来。”

 


伦敦,1月9日(新华社)——劳斯莱斯汽车首席执行官Torsten Mueller-Oetvoes说:“我预见我们(劳斯莱斯)在中国市场会有一个美好的未来,我们也会和我们的合作伙伴一起大举投资中国市场。”


劳斯莱斯公司在其116年的历史中,在2019年创造了年度销售记录,根据公司发布的最新数据,公司向全球50多个国家的客户销售了5152辆汽车,同比增长25%。


该公司报告称,在其每一个关键的全球市场,销售额都有显著增长。北美保持了第一的地位(约占全球销售额的三分之一),其次是中国和欧洲。


Mueller-Oetvoes最近在接受新华社采访时表示:“中国现在又回到了北美市场之后的第二位。”

 


这位首席执行官还指出,他的公司,一家豪华汽车制造商,甚至计划推出一款专为中国市场设计的旗舰级轿车Ghost。


“这是我们今年非常期待的事情,”他说。


米勒-厄特沃斯对中国市场的乐观是有原因的。以劳斯莱斯(Rolls-Royce)为代表的宝马集团(BMW Group)去年11月延续了积极的销售趋势:全球交付量同比增长1.4%,达到225,662辆,在中国也有强劲增长。

 


汽车行业正经历着快速的变化,电动车正成为人们关注的焦点。电动汽车已经进入全球发展的快车道,特别是在中国这样的主要市场。甚至像劳斯莱斯这样的奢侈品牌也计划将其产品电气化。


“我们的计划很明确,我去年就已经宣布了。在这个十年里,劳斯莱斯将成为电动汽车,我们已经在一步一步地进行这个项目。


这是“品牌的未来,是我们的灯塔,我们正沿着这条路走下去,”他补充道。


根据研究公司BloombergNEF (BNEF)去年发布的预测,到2040年,电动汽车将在全球乘用车和公共汽车的销售中占据主导地位,并将在客货车和短途卡车市场占据显著份额。


BNEF的报告预计,中国将继续在电动汽车领域处于领先地位,到2025年,中国的电动汽车销量将占乘用车总销量的48%,到2040年,当其他市场正在迎头赶上时,这一比例将达到26%。


Mueller-Oetvoes指出,现在还很难预测电动车何时会成为市场的主流产品,但“我认为很明显的是,电气化是长期趋势,每个人都在努力。”


然而,劳斯莱斯将需要时间来交付“真正的劳斯莱斯”,包括电动版本,以满足客户,首席执行官说。


“我们的客户问我们,我们想要一辆真正的劳斯莱斯,即使是电动版的,这需要一点时间。我们需要某些电池技术,时机成熟时,我们会将其投入市场。”

原作者: huaxia张嘉伟,金晶 来自: xinhua