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Retailers see rebound once infections decline

2020-2-1 12:08

 

Retail businesses across the country have been responding to the fast-spreading coronavirus with positive measures in stores and online, as experts predict the impact to be temporary.

The ongoing novel coronavirus had so far infected 9,692 on the Chinese mainland and the death toll hit 213 as of early Friday, affecting retail businesses that had high expectations for the Lunar New Year holiday-a peak season for shopping, catering and tourism.

Xu Gao, chief economist with Bank of China International Ltd, said it is necessary for retailers with high footfalls to close stores or shorten operational hours due to the coronavirus outbreak.

But the impact on the retail sector will be in the first quarter and is expected to be short lived.

"The coronavirus outbreak will alter the format and location of consumption and postpone demand," said Xu.

"But consumption needs are merely being curbed during the outbreak," said Xu."Once the virus starts to retreat, the rebound is expected to be firm in the following three quarters." For example, restaurants have seen few customers lately but eating at home is solid, said Xu.

Jason Yu, general manager of Kantar Worldpanel China, said the impact on the retail sector during the Spring Festival holiday and first quarter period will be mostly visible in the catering, tourism and department store sectors. He said the low traffic to commercial properties is expected to hurt businesses in the outdoor catering sector such as Starbucks and McDonald's.

Starbucks, the leading coffee house operator in China, has closed more than half of its stores in the country. The company has about 4,300 stores in China.

Starbucks CEO Kevin Johnson said in terms of earnings, the company remains optimistic and committed to the long-term opportunities in China.

"We continue to monitor and modify the operating hours of all of our stores in the market in response to the coronavirus outbreak. We expect this to be a temporary situation," said Johnson.

McDonald's China has closed its restaurants in Hubei province. The fast-food chain has about 3,000 outlets still in operation in China, said McDonald's President and CEO Chris Kempczinski during a call with analysts on Wednesday.

Chicago-based McDonald's said it is providing meals to healthcare workers in hospitals in China, while also helping get medical screenings for customers who come to restaurants. The fast-food chain has launched no-touch delivery nationwide where customers can choose to receive meals at designated positions, without face-to-face contact with the delivery personnel.

Meanwhile, the fact that people are staying at home rather than traveling, to limit their chances of coming into contact with the disease, has boosted consumption, generating more business for general merchandise retailers.

Walmart China said it has seen a sharp rise in the number of visitors to its brick-and-mortar stores during the Spring Festival holiday period.

Also, due to the sudden rise in demand for masks, liquid soap and sanitizing products, Walmart has increased its procurement in these categories within the country and expanded buying volumes from overseas.

Walmart China has assigned divisions in the US and Japan to supply consumers in China through cross-border e-commerce.

However, Yu said the purchases of food and sanitizing products will not offset the negative impact on other merchandise including home appliances, apparel and gifts.

He said the outbreak is expected to increase market share for e-commerce players and force retailers to roll out new measures in the challenging times.

Manufacturers of products related to the emergency have geared up their production capacities to facilitate the fight against the virus.

Reckitt Benckiser, which makes leading global antibacterial and disinfectant brands Dettol and Lysol, is working with the healthcare authorities concerned in China to provide essential disinfectant products and funds to combat the outbreak of the coronavirus.

Master Kong of the Tingyi Cayman Islands Holding Corp, China's largest instant noodle maker, has speeded up manufacturing to 4 million packets a day to produce sufficient instant noodles for those living in Hubei province, the center of the outbreak, said Ning Gang, head of Master Kong's factory in Tianjin.

 

全国各地的零售企业都在商店和网上采取积极措施应对迅速蔓延的冠状病毒,专家预测,这种影响是暂时的。


目前正在流行的新型冠状病毒在中国大陆已经感染了9692人,截至周五早间死亡人数已达213人,影响了对农历新年假期(购物、餐饮和旅游的高峰期)抱有很高期望的零售企业。


中银国际有限公司首席经济学家许高表示,由于冠状病毒的爆发,客流量大的零售商有必要关闭门店或缩短营业时间。


但对零售业的影响将在第一季度显现,而且预计不会持续太久。


“冠状病毒的爆发将改变消费的形式和地点,并推迟需求,”徐说。


“但消费需求只是在疫情期间受到了抑制,”徐说。“一旦病毒开始消退,预计反弹将在接下来的三个季度保持强劲。”徐说,例如,餐馆最近很少有顾客,但在家里吃饭是可靠的。


Kantar Worldpanel中国区总经理Jason Yu表示,春节假期和第一季度对零售业的影响将主要体现在餐饮、旅游和百货商店领域。他表示,商业地产的客流量较低,预计将损害星巴克(Starbucks)和麦当劳(McDonald’s)等户外餐饮行业的业务。


中国领先的咖啡店运营商星巴克(Starbucks)关闭了其在中国一半以上的门店。该公司在中国约有4300家门店。


星巴克首席执行官凯文·约翰逊表示,在收益方面,公司仍然保持乐观,并致力于在中国的长期机会。


“为了应对冠状病毒爆发,我们继续监测和调整市场上所有店铺的营业时间。我们预计这只是暂时的情况。”


麦当劳中国已经关闭了在湖北省的餐厅。麦当劳总裁兼首席执行官克里斯•肯普钦斯基周三在与分析师的电话会议上表示,该快餐连锁店在中国约有3000家门店仍在运营。


总部位于芝加哥的麦当劳表示,它正在为中国医院的医护人员提供餐饮服务,同时还帮助来餐馆就餐的顾客进行医疗检查。这家快餐连锁店已经在全国范围内推出了“无接触配送”服务,顾客可以选择在指定的地点接收食物,而无需与配送人员进行面对面的接触。


与此同时,人们宁愿呆在家里而不愿出门旅行,以减少与疾病接触的机会,这一事实刺激了消费,为百货零售商带来了更多的业务。


沃尔玛中国(Walmart China)表示,春节期间,来其实体店购物的游客数量大幅增加。


此外,由于口罩、洗手液和消毒产品的需求突然上升,沃尔玛增加了在国内这类产品的采购,并扩大了海外购买量。


沃尔玛中国(Walmart China)已在美国和日本指定部门,通过跨境电子商务向中国消费者供货。


不过,于表示,购买食品和消毒产品不会抵消对其他商品的负面影响,包括家电、服装和礼品。


他说,这次爆发预计将增加电子商务公司的市场份额,并迫使零售商在这个充满挑战的时代推出新的措施。


与紧急情况有关的产品制造商已经提高了生产能力,以促进与病毒的斗争。


利洁时(Reckitt Benckiser)是全球领先的抗菌和消毒剂品牌德拓(Dettol)和来福尔(Lysol)的生产商。该公司正与中国有关卫生部门合作,提供必要的消毒剂产品和资金,以抗击冠状病毒的爆发。


中国最大的方便面生产商康师傅控股有限公司(Tingyi Cayman Islands Holding Corp .,简称:康师傅控股)天津工厂负责人宁刚表示,康师傅已将生产速度提高到每天400万包,以生产足够多的方便面给生活在疫情中心湖北省的人们。

 

原作者: WANG ZHUOQIONG 来自: china daily