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福特改组了最高管理层,发誓要加快周转速度

2020-2-10 11:12

路透报道,福特汽车(f.n:行情)周五对高层进行了改组,任命战略主管Jim Farley为首席运营官,并向持怀疑态度的投资者承诺,公司将加速缓慢的转型。


57岁的法利有望成为2017年5月上任的首席执行官吉姆·哈克特(Jim Hackett)的接班人。法利目前是新业务、技术和战略的总裁,但现在将负责所有全球业务以及未来的技术,如自动驾驶汽车。


另一位可能的首席执行官候选人、汽车公司总裁乔•辛瑞奇(Joe Hinrichs)将于3月1日正式退休,法利晋升的消息传出的三天前,福特公布了令人失望的业绩预测,导致其股价下跌。


Farley对路透表示,福特需要加快行动,特别是充分利用包括商用车在内的福特汽车的软件、数据和连通性。他补充称,福特正“深入”与数字公司进行合作谈判,以改善客户体验。


法利在接受电话采访时说:“我们在这些新车型上投入了大量新成本和新性能。”“我们必须更快地利用他们。我们没有两三年的时间来解决如何在F-150和我们今年晚些时候推出的新电力架构中使用连接性的问题。”


美国第二大汽车制造商福特(Ford)正在进行全球重组,其第二大市场中国的需求也在下滑。哈克特在与记者的电话会议上表示,该公司需要加快行动速度,这与一些投资者的说法相呼应。


哈克特说:“我认为,现在是紧急行动起来,全面整合并加速福特转型的时候了。”


“我们现在处于执行模式,公司需要的是团结起来,”哈克特补充说,他说自己在担任首席执行官近三年之后,没有离开公司的计划,而管理接班人是董事会的职责。


分析师和投资者纷纷猜测,64岁的哈克特还将担任首席执行官多久,他的继任者是内部高管还是外部人士。福特的困境,包括新推出的福特探索者(Ford Explorer)运动型多用途车(SUV)表现不佳,以及保修成本不断上升,只会加剧人们的猜测。


福特的重组远未完成。该公司周二表示,在此前预计将计入的110亿美元费用中,已计入37亿美元,预计今年还将计入9亿至14亿美元。


福特去年在中国亏损7.71亿美元,约为2018年亏损的一半,其在中国的市场份额也有所下降。


自从福特的业务在2017年底开始下滑以来,该公司一直在努力恢复在华销售。如今,一种快速蔓延的冠状病毒已经导致数百人死亡,对市场造成了冲击。

 

Ford Motor Co on Friday shook up its top management, naming strategy chief Jim Farley as chief operating officer and promising skeptical investors the company will kick a slow-moving turnaround into a higher gear, Reuters reports.

Ford’s move positions Farley, 57, as potential heir to Chief Executive Jim Hackett, who took over in May 2017. Farley is currently president of new businesses, technology and strategy but will now be responsible for all global operations as well as future technology such as self-driving cars.

News of Farley’s promotion and the retirement of automotive president Joe Hinrichs, another potential CEO candidate, effective on March 1, came three days after Ford saw its shares slide following a disappointing forecast. 

Farley told Reuters that Ford needs to move more quickly, especially around taking advantage of the software, data and connectivity in its vehicles including commercial vehicles. He added that Ford was “deep” in partnership talks with digital companies to improve its customer experience.

“We put a lot of new cost and capability in these new vehicles,” Farley said in a telephone interview. “We have to get a lot quicker in taking advantage of them. We do not have two or three years to figure out how we use connectivity in the F-150 and our new electric architecture that we launch later this year.”

Ford, the No. 2 US automaker, is in the midst of a global restructuring and faces slumping demand in China, its second-largest market. Hackett said on a conference call with reporters that the company needs to move with greater speed, echoing what some investors have said.

“It’s my judgment the time is to move with urgency now to fully integrate and accelerate Ford’s transformation,” Hackett said.

“We’re now in execution mode and what the company needs is to come together,” Hackett added, saying he has no plans to leave the company after almost three years on the job and it was the board’s role to manage succession.

Analysts and investors have speculated how long Hackett, 64, will remain as CEO and whether an internal executive or an outsider will succeed him. Ford’s struggles, including a poor launch of its new Ford Explorer SUV and rising warranty costs, have only heightened speculation.

Ford restructuring is far from complete. It said on Tuesday that it has booked US$3.7 billion of the projected US$11 billion in charges it previously said it would take, and expects to book another US$900 million to US$1.4 billion this year.

In China, Ford lost US$771 million last year, about half the 2018 loss, and its market share there has shrunk.

Ford has been struggling to revive sales there since its business began slumping in late 2017, and now the market has been hit by a fast-spreading coronavirus that has killed hundreds of people.

 

来自: ejinsight