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Lyft预测增长放缓,保持2021年末利润目标

2020-2-12 14:47

 

网约车服务公司Lyft周二预计,今年的营收增长将放缓,并坚持到2021年底实现调整后盈利的目标。


据路透社(Reuters)报道,该公司拒绝与规模更大的竞争对手优步(Uber)竞争,后者最近将一项关键利润目标上调了一年。


在一次投资者电话会议中,分析师们反复向Lyft施压,要求其盈利前景,这促使Lyft的高管们捍卫了自己的目标,并坚称该公司正走在正确的道路上。


首席财务官布莱恩·罗伯茨(Brian Roberts)表示:“我们仍然非常有信心实现4 ' 21年的目标。”


来自Refinitiv的IBES数据显示,Lyft去年第四季度的营收为10.2亿美元,高于分析师预期的9.84亿美元。


目前,该公司继续亏损,第四季度净亏损3.56亿美元,或每股亏损1.19美元,低于分析师预测的每股亏损1.38美元。


Lyft只在美国和一些加拿大城市运营。其活跃的rider客户群在第四季度从上一季度的2230万增长到2290万。相比之下,优步同期在全球拥有1.11亿活跃平台用户。


尽管Lyft的客流量在2019年上半年增长了6%以上,但下半年的增速放缓至2.5%左右。


该公司表示,预计2020年全年经调整后的EBITDA亏损在4.5亿至4.9亿美元之间。


首席财务官罗伯茨周二接受路透社采访时表示,2020年将为2021年及以后“更持久的增长”打下基础。


总部位于旧金山的优步(Uber)和来福车(Lyft)正在寻找不同的盈利道路,优步向迄今亏损的副业投入了大量资金,而来福车仍只专注于运送乘客。


Lyft 1月在销售和市场部门裁员2%,以实现盈利目标,但表示今年计划招聘更多员工。


该公司仍在大举支出,2019年总成本将增至63亿美元。Lyft高管周二表示,该公司致力于其“低成本文化”,员工包括高管和董事会成员都乘坐经济舱。


罗伯茨周二表示,Lyft计划在2020年进一步削减营销支出占收入的比例。


“我们想在创新、客户体验和品牌声誉上取胜,而不是依靠优惠券或折扣,”他说。

 

Ride-hailing services firm Lyft on Tuesday forecast slower revenue growth in the new year and stuck to a target to achieve profitability on an adjusted basis by the end of 2021.

The company refused to match larger rival Uber, which recently moved up a key profit target by a year, Reuters reports.

During an investor call analysts repeatedly pressed Lyft on prospects for profitability, prompting top executives to defend their target and insist the company was on the right track.

“We remain truly confident we can achieve our Q4 ‘21 target,” Chief Financial Officer Brian Roberts said.

Lyft reported revenue of US$1.02 billion in the fourth quarter, ahead of analysts who expected the figure to come in at US$984 million, according to IBES data from Refinitiv.

For now, the company continues to make losses, reporting a fourth-quarter net loss of US$356 million, or a loss of US$1.19 per share, narrower than analyst estimates for a US$1.38 loss per share.

Lyft operates only in the United States and some Canadian cities. Its active rider customer base in the fourth quarter grew to 22.9 million from 22.3 million the previous quarter. That compares with Uber’s global 111 million active platform users in the same period.

While Lyft’s ridership grew by more than 6 percent in the first half of 2019, growth in the second half slowed to around 2.5 percent.

The company said it expects an adjusted EBITDA loss of between US$450 million and US$490 million for all of 2020.

CFO Roberts in an interview with Reuters on Tuesday said 2020 will create the foundation for “more durable growth” in 2021 and beyond.

Uber and Lyft, both based in San Francisco, are pursuing different roads in search of profitability, with Uber pouring money into side businesses which have so far lost money and Lyft remaining focused solely on moving people around.

Lyft in January cut 2 percent of its workforce in its sales and marketing department to achieve its profitability target, but said it plans to hire more people this year.

The company is still spending heavily, with total costs in 2019 growing to US$6.3 billion. Lyft executives said on Tuesday the company is committed to its “low-cost culture” with employees, including executives and board members, flying in coach class.

Roberts said on Tuesday that Lyft aims for further cuts to marketing spending as a percentage of revenue in 2020.

“We want to win on innovation, customer experience and brand reputation, not on coupons or discounts,” he said.

 

来自: ejinsight