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WhatsApp用户超过20亿,仅次于Facebook

2020-2-13 12:42

 

据路透社报道,facebook旗下的即时通讯应用WhatsApp称,其用户已达20亿,成为世界上第二个达到这一里程碑的社交媒体平台。


WhatsApp没有具体说明它是如何计算用户数量的,但说它在2014年拥有5亿用户,当时Facebook Inc.斥资190亿美元收购了这家移动通讯初创公司,以提高其受欢迎程度,尤其是在更年轻的人群中。


Facebook一直试图从其高速增长的部门(如照片分享平台Instagram和WhatsApp)中增加收入。该公司一直在开发WhatsApp的电子商务工具,试图将这款应用商业化。


去年11月,WhatsApp为小企业(WhatsApp Business app的主要用户)推出了一项功能,为他们提供了一个“移动店面”,用图片和价格展示他们的产品。


该公司称,截至12月31日,Facebook每月的活跃用户约为25亿。

 

Facebook-owned messaging app WhatsApp said it has amassed 2 billion users, becoming the second social media platform in the world to hit that milestone, Reuters reports.

WhatsApp did not specify how it calculated the number of users, but said it had 500 million users in 2014, when Facebook Inc. bought the mobile-messaging startup for US$19 billion to boost its popularity, especially among a younger crowd.

Facebook has been trying to boost revenue from its high-growth units such as photo-sharing platform Instagram and WhatsApp. It has been building out WhatsApp’s e-commerce tools as it moves toward monetizing the app.

WhatsApp in November launched a feature for small businesses, the main users for WhatsApp Business app, that offered them a “mobile storefront” to showcase their wares with images and prices.

Facebook had about 2.50 billion monthly active users as of Dec. 31, the company said.

 

来自: ejinsight