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宝马将继续加大对中国这个全球最大汽车市场的投资

2020-3-23 12:23

宝马汽车在其位于辽宁沈阳的工厂下线。【图片/中国日报】


德国高档汽车制造商宝马汽车公司(BMW AG)一位高管说,该公司正在考虑扩大在华投资,因为该公司相信,从长期来看,中国的发展潜力仍是积极的。


宝马集团中国区总裁兼首席执行官Jochen Goller在周三的一段视频中表示:“我们(在中国)承诺的所有投资都将继续,我们实际上正在讨论未来在中国进行更多投资。”


“因此,中国仍将是我们在全球最重要的市场。”


Goller表示,新型冠状病毒疫情在过去几周扰乱了该国的汽车生产和销售,对汽车行业的影响可能会持续到今年上半年。但他补充称,宝马对中国的中长期前景感到乐观。


戈勒说,宝马在中国的办公室和工厂于2月17日恢复了运营,大约85%的经销商网络已经回到正轨,因为疫情在中国基本上得到了控制。


"很明显,我们正在应对挑战,并扩大业务," Goller说。“像这样前所未有的危机需要果断的行动和领导,而这正是中国在过去几周和几个月里所表现出来的。”


宝马尚未公布今年的月度销售数据。负责销售的董事会成员彼得诺塔(Pieter Nota)说,该公司上个月在中国的销售额大幅下滑,但3月份出现了复苏的迹象。


Nota在周三的年度账目会议上表示:“中国的订单再次大幅增加。”“但现在预测全年的情况还为时过早。”


该公司去年在中国交付了724733辆宝马和迷你品牌汽车,同比增长14%,占其全球总量的28.5%。


这家德国汽车制造商在2019年成为全球最大汽车市场上最畅销的高端汽车制造商。


中国也是宝马电动汽车计划的重要支柱。这家汽车制造商表示,其电动iX3运动型多用途车(SUV)将按计划于今年在辽宁沈阳的工厂投产。


该模型将在中国销售,并出口到其他国家。


iX3是正在研发的众多充电车型之一。2021年,该公司将推出iNEXT,这是一款全电动车型,可以实现高度自动化驾驶。


i4本月早些时候在网上首次亮相,将于同年上市。


“到2023年,宝马集团将拥有25款电动车型,其中一半以上都是电动车型,”宝马董事长奥利弗•齐普斯(Oliver Zipse)在年度客户会议上表示。


Zipse表示,他们的目标是让客户能够选择最适合他们需求的技术:全电动汽车、插电式混合动力车或内燃机汽车。


Zipse表示,宝马正在大力投资于包括电子交通和软件技术在内的新技术,计划到2025年投资300亿欧元。


他说:“能够同时开发和结合硬件和软件的公司将决定汽车的未来。”“在这方面,我们显然处于快车道上。”

 

BMW cars roll off the assembly line at its plant in Shenyang, Liaoning province.[Photo/China Daily]

 

BMW AG is considering scaling up its investment in China as the German premium carmaker is convinced the country's development potential in the long run remains positive, a senior company executive said.

 

"All of our investments we committed (in China) will continue, and we are actually discussing investing more in China in the future," said Jochen Goller, president and CEO of BMW Group Region China, in a video on Wednesday.

 

"So China will remain our most important market worldwide."

 

Goller said the novel coronavirus epidemic had disrupted the country's car production and sales during the past several weeks and the impact on the industry is likely to linger through the first half of the year. But he added that BMW is optimistic about the mid-and long-term prospects of the country.

 

Goller said BMW resumed operations at its offices and plants in China on Feb 17, and that about 85 percent of its dealership network is back on track as the epidemic is basically curbed in the country.

 

"Clearly we are tackling challenges and ramping up our business," Goller said. "Unprecedented crises like this require decisive actions and leadership, and this is precisely what China has demonstrated over the past weeks and months."

 

BMW has not released monthly sales figures for this year. Pieter Nota, a board member in charge of sales, said the company saw a significant sales slide last month in China, but signs of recovery have emerged in March.

 

"Incoming orders in China have significantly increased again," Nota said at the company's annual accounts conference on Wednesday. "But it is too early to make a forecast for the entire year."

 

The company delivered 724,733 BMW and MINI-branded vehicles in China last year, up 14 percent year-on-year and accounting for 28.5 percent of its global total.

 

The German automaker in 2019 became the best-selling premium carmaker in the world's largest car market.

 

China is also an important pillar of BMW's e-mobility plan. The carmaker said its electric iX3 SUV will go into production this year as scheduled at its plant in Shenyang, Liaoning province.

 

The model will be sold in China and exported into other countries as well.

 

The iX3 is one of many electrified models in the pipeline. In 2021 the company will launch the iNEXT, a fully-electric model and enabled for highly automated driving.

 

The i4, which made its debut online earlier this month, will hit the market in the same year.

 

"By 2023, the BMW Group will already have 25 electrified models on the roads, more than half of them all-electric," BMW Chairman Oliver Zipse said at the annual accounts conference.

 

Zipse said the goal is to enable customers to choose the technology that best suits their demand: fully electric cars, plug-in hybrids or vehicles powered by combustion engines.

 

BMW is investing heavily in new technologies including e-mobility and software know-how, with 30 billion euros slated to be invested by 2025, Zipse said.

 

"Companies capable of developing and combining hardware and software in equal measure will shape the future of the automobile," he said. "In this respect, we are quite clearly in the fast lane."

 

原作者: Li Fusheng 来自: china daily