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腾讯支持的Reddit使用Ethereum区块链作为奖励

2020-5-15 12:18

 

昨晚,社区网站Reddit发布了一个新的区块链奖励系统。Reddit的用户和腾讯的支持可能意味着这是区块链的一个转折点,就像天秤座的揭幕一样。


原因如下:Reddit拥有庞大的用户群,而腾讯拥有世界上最大的支付应用之一。为了使用Ethereum令牌作为Reddit奖励点,用户必须创建一个Reddit保险库或一个钱包。推测代币和钱包将来可能用于其他用途,这并不是一个很大的飞跃。


就规模而言,Reddit拥有4.3亿注册用户,是全球排名前20的网站,在美国也是如此亚马逊(Amazon)、Facebook、雅虎(Yahoo)和Zoom之后,Alexa排名第七。

腾讯的因素


由Conde Naste控股的Reddit去年通过D轮融资筹集了3亿美元资金,其中一半来自微信Pay的所有者腾讯(Tencent)。中国的钱包每天处理10亿笔支付交易,每月有8亿用户。


在去年的一份白皮书中,腾讯表示,天秤座是微信支付和支付宝的潜在威胁,天秤座的揭幕是自比特币诞生以来最重要的区块链活动。


同时,为了使用新的Reddit点数,有必要使用Reddit应用程序的一部分Reddit Vault。看看微信、微信Pay和Reddit有什么相似之处吗?


Reddit的产品使用了开源的Ethereum,考虑到腾讯的链接,你可能会感到惊讶。但腾讯是开源的一大推动者,与微众银行(WeBank)是中国开源项目区块链FISCO BCOS的发起者之一。


把时间拨回到2019年6月,想象一下如果Facebook宣布奖励区块链平台而不是Libra会有什么反应。


此外,奖励点也有可能为Reddit带来收入。公司每月获得令牌发行的20%。积分,因为它们是代币,是可转让的,可以出售获得收入。


即使奖励计划是最终的结局,这仍然是一个有吸引力的区块链部门。纽约证交所所有人ICE创建了区块链创业公司Bakkt,该公司最近在b轮融资中筹集了3亿美元,其中很大一部分资金用于奖励和收购Bridge2 Solutions,后者运营着4500个忠诚度和员工激励计划。美国运通也开始在其大规模奖励计划中使用区块链。


这是大局。事实是这样的。

 

机制


Reddit发布了基于区块链的“社区积分”系统,作为一种基于用户贡献的奖励方式。Reddit设想了一个自由的互联网,其成员将控制独立的在线社区。


社区点本质上是Ethereum区块链上可转移的令牌。他们也可以花在高级功能或徽章、表情符号和gif的特殊会员资格上。这些分数是通过对社区的贡献获得的,比如写一篇文章或发表评论。到目前为止,似乎有两个ERC-20代币,加密货币社区的月亮(称为subreddit)和FortNite游戏社区的砖块。


只有2.5亿代币可用,每个月将分批发放。用户可以根据他们每月的活动或贡献得到一定数量的分数,以Reddit Karma来衡量。


用户需要打开Reddit保险库(本质上是一个区块链钱包)来保存社区积分。他们也可以使用任何其他以太坊钱包。但是对于第一次使用的用户,他们会吗?

民主的行动


社区对谁获得多少令牌拥有最终决定权,他们可以对Reddit将发布的计划收件人列表进行投票。


Reddit称:“Reddit因果报应为衡量人们的贡献提供了一个基础,但最终的决定取决于社区。”


用户还可以给小费、礼物或转移社区积分。拥有热门评论的用户将因此获得更多的分数,这将增加他们在社区中的声誉。此外,如果用户为Reddit Karma发送垃圾邮件,社区可以投票将其从分数分布中删除。


虽然这些积分可以花在会员资格和其他优质内容上,但它们不会去Reddit。相反,它们被“烧掉”或销毁,其中一半被重新引入区块链,并于下个月分发。然而,Reddit收到了所有令牌的20%。


目前,该系统还处于测试阶段,将使用Ethereum testnet。


另一些人则使用分布式账本技术(DLT)作为一种使社交媒体民主化的方式,让用户重新控制他们所消费的内容。一些例子包括Steemit, All。我,还有欧盟支持的太阳神,还有很多其他的。

 

Last night community website Reddit unveiled a new blockchain-powered rewards system. The combination of Reddit’s audience and Tencent as a backer could mean this is an inflection point for blockchain, much like Libra’s unveiling. 

Here’s why: Reddit has a massive user base and Tencent owns one of the biggest payment apps in the world. In order to use the Reddit reward points which are Ethereum tokens, users have to create a Reddit Vault, or a wallet. It’s not a big leap to speculate the tokens and wallet could be used for other purposes in the future. 

In terms of scale, Reddit has 430 million registered users, is a top 20 site in the world, and in the U.S., Alexa ranks it as seventh after Google, Youtube, Amazon, Facebook, Yahoo and Zoom. 

The Tencent factor

Reddit, controlled by Conde Naste, raised $300 million in Series D funding last year, of which half came from Tencent, the owner of WeChat Pay. The Chinese wallet processes one billion payment transactions per day and has 800 million monthly users.

In a whitepaper last year, Tencent said that Libra was a potential threat to WeChat Pay and Alipay and that Libra’s unveiling was the most important blockchain event since Bitcoin’s birth.

Meanwhile, in order to use the new Reddit points, it’s necessary to use the Reddit Vault, which is part of the Reddit app. See any parallels between WeChat, WeChat Pay and Reddit? 

The Reddit offering is using open source Ethereum, and that might surprise you given the Tencent link. But Tencent is a big promoter of open source and along with WeBank, one of the initiators of the Chinese open source blockchain FISCO BCOS

Turn the clock back to June 2019 and imagine the reaction if Facebook had announced a rewards blockchain platform instead of Libra.

There’s also the potential for the rewards points to bring income to Reddit. The company receives 20% of the monthly token distribution. The points, because they’re tokens, are transferrable and can be sold for revenue.

Even if the rewards program is the ultimate endgame, this is still an attractive blockchain sector. NYSE owner ICE created a blockchain startup Bakkt, which recently raised $300 million in a Series B. A large slice of that was to pivot to rewards and buy Bridge2 Solutions which operates 4,500 loyalty and employee incentive schemes. Amex has also started to use blockchain in its massive rewards program.

That’s the big picture. Here’s the nitty gritty.

The mechanics

Reddit unveiled its blockchain-based ‘community points’ system as a way to reward users based on their contribution. Reddit envisions a free internet, where its members will control independent online communities. 

Community points are essentially transferrable tokens on the Ethereum blockchain. They can also be spent on premium features or special memberships for badges, emojis and GIFs. These points are earned by contributing to the community, such as writing a post or a making comment. So far there seem to be two ERC-20 tokens, moons for the cryptocurrency community (called a subreddit), and bricks for the FortNite gaming community.

Only 250 million tokens are available, which will be distributed piecemeal every month. A user gets a certain amount of these points based on their monthly activity or contribution score, measured in Reddit Karma. 

Users need to open a Reddit Vault, essentially a blockchain wallet, to hold the community points. They can also use any other Ethereum wallet. But for first-time users, will they? 

Democracy in action

The community has the final say on who gets how many tokens, and they can hold polls for making changes to a list of planned recipients that Reddit will publish. 

“Reddit karma provides a basis for measuring people’s contribution, but the final decision is up to the community,” said Reddit. 

Users can also tip, gift, or transfer community points. A user with a popular comment will thus get more points, which will increase their reputation in the community. Additionally, the community can vote to remove a user from points distribution if they are spamming posts for Reddit Karma. 

While the points can be spent on memberships and other premium content, they do not go to Reddit. They are instead ‘burned’ or destroyed, and half of that amount is reintroduced on the blockchain to be distributed the following month. However, Reddit does receive 20% of all the tokens.

For now, the system is in beta and will be using the Ethereum testnet.

Others are using distributed ledger technology (DLT) as a way to democratize social media, and give back users the control of the content they consume. Some examples include SteemitAll.me, and the EU-backed Helios, among many others. 

 

来自: Ledger Insights