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日本的媒体确实在探索区块链来发行电子书、漫画和现场活动

2020-5-20 15:36

 

昨天,日经新闻报道称,日本媒体控股公司表示,计划使用区块链来发行电子书。Media Do是出版商和电子书店之间的中介,在日本电子书发行总量中占34%,尤其是漫画书。该公司2019年的净销售额超过5亿美元。


该公司将使用区块链发行电子书,首先是MyAnimeList,一个每月有超过1100万用户的动画和漫画社交分类网站。除了打击盗版,最关键的创新是数字内容可以转售。但深入研究该公司的年度业绩报告,它有一个超越电子书的远大愿景。例如,它的数字资产模型可以应用于实时事件。


Media Do最近公布了它的年度收益,显示电子书的净销售额同比增长30%,达到645亿日元(6.01亿美元)。该公司在其分销渠道中与2000多家出版商和150家零售商进行交易。COVID-19大流行影响了内容消费者的趋势,他们选择数字拷贝。


“电子书的强大之处在于它的便利性,一年365天,每天24小时都可以购买和使用。”有了新的科罗娜,电子书的价值得到了认可,并将进一步推广使用。”


为了满足不断增长的需求,并保护内容创作者的利益,Media Do表示将在其生态系统中探索区块链应用程序。该公司计划在未来两年内投资约3亿日圆(合280万美元)在电子书分销领域推出区块链。第一个服务将在第三季度推出。


媒体确实期望从这一创新中获得的一些好处是创建一个二级市场,这样用户就可以销售二手电子书。以前,想要跟踪二手书很难,但使用区块链Media Do将能够记录此类交易,并向内容所有者支付版税。

新的数字资产商业模式


Media Do在其投资者报告中概述了其所谓的数字内容资产的愿景。


它将Spotify、Kindle和Netflix等现有平台划分为内容销售和订阅模式。通过使用区块链,它可以添加一个资产模型,该模型可以与遗留模型共存。不仅仅是电子书,还有音乐和包括现场音乐会在内的视觉媒体。


假设每笔交易的平均费用为10日元(9美分),它的潜在年收入为1.7万亿日元(158亿美元)。


Media Do的分析显示,在21世纪前的数字时代到来之前,音乐的商业模式是CD销售和现场活动,现场音乐会是最重要的。随着销售转向数字模式,版权销售和现场活动这两种模式的重要性趋于一致。他们掩盖了在此期间由于盗版而导致销售低迷的事实。


自2016年以来,Spotify标志着订阅模式的演变,相对重要的是订阅,而不是现场活动。媒体确实将数字内容资产视为重新开始重视现场活动。


媒体确实设想自己在所有这些交易中充当中介。但区块链的目标之一是脱媒。


与此同时,Media Do并不是唯一一家瞄准这一领域的公司。今年早些时候,日本电通(Dentsu)表示,它将利用区块链来奖励选择漫画标题的二级内容创作者。


此外,索尼还开发了一套针对书面作品的区块链版权管理系统。

 

Yesterday, Japan’s Media Do Holdings said it plans to use blockchain for distribution of ebooks, a Nikkei report said. Media Do is an intermediary between publishers and electronic bookstores and accounts for 34% of total ebook distribution in Japan, especially comic books. Its net sales in 2019 exceeded half a billion dollars.

The company will use blockchain for ebook distribution, starting with MyAnimeList, an anime and manga social cataloging site which has more than 11 million monthly users. Apart from fighting piracy, the key innovation is digital content can be re-sold. But digging into the company’s annual results presentation, it has a big vision beyond ebooks. For example, its digital asset model could be applied to live events.

Media Do recently reported its annual earnings, which showed that net sales of ebooks increased by 30% year-on-year to 64.5 billion yen ($601 million). The company deals with over 2,000 publishers and 150 retailers in its distribution channel. The COVID-19 pandemic has influenced the trends among content consumers, who are opting for digital copies.

“The strength of ebooks is the convenience of being able to purchase and use them 24 hours a day, 365 days a year. With the new corona, the value of electronic books is recognized and it will further spread their use,” said Kyoji Fujita, President of Media Do. 

To address rising demand, and protect the interests of content creators, Media Do said it will explore blockchain applications in its ecosystem. It plans to invest about 300 million yen ($2.8 million) over two years to introduce blockchain in the distribution of ebooks. The first service will launch in Q3.

Some of the benefits that Media Do expects from this innovation is creating a secondary market so that users can sell used ebooks. Previously, it was difficult to keep track of second-hand books, but using blockchain Media Do will be able to record such transactions and pay royalty fees to content owners. 

New digital asset business models

In its investor presentation, Media Do outlined its vision of what it calls a Digital Content Asset.

It classified existing platforms such as Spotify, Kindle and Netflix as content sales and subscription models. With blockchain, it sees the addition of an asset model that can co-exist with legacy models. And it’s not just talking about ebooks, but also music and visual media including live concerts.

With a hypothetical average fee per transaction of ten yen (9 cents), it sees potential annual revenues of 1.7 trillion yen ($15.8 billion).

Media Do’s analysis showed that before the digital era in the pre-2000s the business model for music was CD sales and live events, with live concerts being the most important. As sales migrated to digital, the importance of the two models, rights sales and live events equalized. They gloss over the intervening era when sales were low because of piracy. 

Since 2016, Spotify marked the evolution of the subscription model and the relative importance shifted to subscriptions over live events. Media Do sees digital content assets as starting a revival of the importance of live events.

Media Do envisions itself as an intermediary in all these transactions. But one of the aims of blockchain is disintermediation.

Meanwhile, Media Do isn’t the only company targeting this area. Earlier this year, Japan’s Dentsu said it was using blockchain to reward secondary content creators for select manga titles. 

And  Sony has developed a blockchain rights management system for written works. 

 

来自: Ledger Insights