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Xinhua Headlines: Online Canton Fair injects impetus into global trade amid pand ...

2020-6-16 11:44

 

-- The 127th China Import and Export Fair, or Canton Fair, kicked off online Monday in south China's Guangdong Province.

-- The 10-day online fair has attracted around 25,000 enterprises and hundreds of thousands of global buyers, with 1.8 million products exhibited.

-- The fair will provide around-the-clock services including online exhibitions, promotion, business docking and negotiations.

-- With the online exhibition, the Canton Fair is expected to showcase the country's production resumption progress, inject impetus into global trade and help with the global fight against the COVID-19 pandemic.

by Xinhua writers Cui Enhui, Wang Pan, Zhou Qiang and Ding Le

GUANGZHOU, June 15 (Xinhua) -- The 127th China Import and Export Fair, or Canton Fair, kicked off online Monday, a first for the decades-old trade fair, in south China's Guangdong Province.

As a major global trade event so far this year, the 10-day online fair has attracted around 25,000 enterprises and hundreds of thousands of global buyers, with 1.8 million products exhibited.

A staff member with Tencent designs the website for the 127th China Import and Export Fair, or Canton Fair, held in Guangzhou, south China's Guangdong Province, May 27, 2020. (Xinhua)

"Hosting the online Canton Fair highlights China's unswerving resolve and confidence in advancing foreign trade and opening-up," said Bai Ming, a researcher with the Chinese Academy of International Trade and Economic Cooperation.

With the online exhibition, the Canton Fair is expected to showcase the country's production resumption progress, inject impetus into global trade and help with the global fight against the COVID-19 pandemic, according to experts.

STRONG IMPETUS

SUMEC Group Corporation, based in Jiangsu Province, has participated in the Canton Fair for 42 consecutive years and developed from a simple foreign trade enterprise to a manufacturing service group focusing on trade and services, engineering contracting and investment and development.

Combo photo shows the Hall of Machinery on the 45th Canton Fair in 1979 (upper, taken by Li Yanming) and the Hall of Machinery & Equipment on the 124th Canton Fair on Oct. 15, 2018 (lower, taken by Liang Xu). (Xinhua)

"Thanks to the strong measures taken by the government against the epidemic, we fully resumed work in March," said Yang Yongqing, chairman of the company.

According to Yang, the imports and exports of SUMEC rose by 5.7 percent year on year in the first five months despite downward economic pressure.

Foreign trade growth has been reported in a number of Chinese provincial-level regions. China's exports rose by 1.4 percent year on year in yuan terms to 1.46 trillion yuan (about 206 billion U.S. dollars) in May, official data showed.

In the first five months, the foreign trade of goods dropped by 4.9 percent year on year to 11.54 trillion yuan, the same drop as during the January-April period.

For many exhibitors, the recovering Chinese economy provides the online Canton Fair with a solid foundation and the internationally recognized trade event is still an important platform for Chinese enterprises to stabilize orders, expand the market and maintain shares.

According to Ye Hua, an official with the Foreign Trade Division of the Commerce Bureau of Shenzhen Municipality, the Shenzhen trade delegation was allocated 2,808 virtual booths at the online fair, involving 1,112 companies.

"Overall, the number of booths is in short supply," Ye said.

The online exhibition not only increases the confidence of overseas buyers in the supply chain stability, but also provides support for the global resumption of work and production.

Guangdong Xinbao Electrical Appliances Holdings Co., Ltd., which has taken part in the fair for more than 20 years, brings 300 products to the online Canton Fair, with new products accounting for about 40 percent.

"We want to show that our company has the strength to guarantee production and innovation and we'll do our part to stabilize the industrial chain," said Zhang Yifei, director of the overseas marketing center of the company.

DIGITAL TRANSFORMATION

As the epidemic continues to spread around the world, many international exhibitions were canceled. But China decided to host its oldest and largest trade fair entirely online, a major innovation for global trade.

The accelerated layout of new infrastructure such as 5G, big data and the Internet of Things in China over the past few years has also enabled the fair to embrace the internet, Bai said.

The fair will provide around-the-clock services including online exhibitions, promotion, business docking and negotiations, according to Li Jinqi, director general of the China Foreign Trade Center.

Staff members with Tencent prepare for the 127th China Import and Export Fair, or Canton Fair, held in Guangzhou, south China's Guangdong Province, June 12, 2020. (Photo by Li Xiangbo/Xinhua)

As the fair's technical service provider, tech giant Tencent adopted technical means including instant communication, online conferences and livestreaming to overcome barriers of time and space for participants.

"The online Canton Fair shows the comprehensive use of digital technology emerging in recent years," the firm's project leader Dong Kai said.

Xie Wei'en, chief operating officer of Guangzhou-based Light Magic Co., Ltd., has been leading a technical team to tailor online booths for a number of participating companies.

"The fair seems like a 'cloud experiment' with the participation of the whole society and the whole world. Its experience and shortcomings will become a new direction for us to promote new infrastructure," Xie said.

Exhibitors are also seizing the opportunity to accelerate their digital transformation.

Shen Zhen Mondial Technology Co., Ltd., a manufacturer of massagers, moved the livestreaming studio to its workshops to exhibit production lines 24 hours a day for buyers worldwide.

"This is an irresistible trend. We'll focus more on online sales in the future," said Chen Zixin, sales director of the company.

Participants rehearse for a livestreaming before the 127th China Import and Export Fair, or Canton Fair, held in Guangzhou, south China's Guangdong Province, June 12, 2020. (Xinhua/Hu Nayun)

Midea Group, a leading Chinese home appliance manufacturer, started to change its business model and promoted digital transformation four years ago.

Fang Hongbo, chairman of Midea Group, said comprehensive digitization and intelligence have become the strategic focus of the company.

"We will also explore new possibilities for China's intelligent manufacturing to go international through digitalization," Fang said.

Staff members with Midea Group prepare for the 127th China Import and Export Fair, or Canton Fair, held in Guangzhou, south China's Guangdong Province, June 10, 2020. (Xinhua)

"The 10-day fair is not only crucial for China's foreign trade, but also a rare technological experience and business exploration for the world," said Zhang Jiong, vice president of the Guangdong Cross-border E-commerce Industry Association.

(Chen Weiwei and Li Laifang also contributed to the story; video reporters: Huo Siying and Hu Nayun; video editor: Yang Zhixiang)

 

第127届中国进出口商品交易会(广交会)周一在中国南部广东省在线开幕。


——为期10天的展会吸引了约2.5万家企业和数十万全球买家,共展出180万件商品。

 


——展会将提供在线展览、推广、商务对接、洽谈等全天候服务。


——通过网上展览,广交会有望展示中国复产进展,为全球贸易注入动力,为全球抗击新冠肺炎疫情提供助力。


作者:新华社崔恩辉、王攀、周强、丁乐


广州,6月15日(新华社)——第127届中国进出口商品交易会(简称广交会)周一在网上开幕,这是有几十年历史的广交会首次在中国南部的广东省开幕。


作为今年迄今为止的主要全球贸易活动,为期10天的网上交易会吸引了约2.5万家企业和数十万全球买家,共展出了180万件商品。

 

中国国际贸易与经济合作研究院研究员白明表示:“举办网上广交会彰显了中国推进对外贸易和开放的坚定决心和信心。”


专家表示,通过网上展览,广交会有望展示中国恢复生产的进展,为全球贸易注入动力,帮助全球抗击新冠肺炎疫情。


强劲的动力


苏美达集团公司总部位于江苏省,连续42年参加广交会,从单纯的外贸企业发展成为以贸易服务、工程承包、投资开发为核心的制造业服务集团。

 

该公司董事长杨永清表示:“由于政府采取了有力措施抗击疫情,我们在3月份全面恢复了工作。”


据杨介绍,尽管面临经济下行压力,今年前5个月,苏梅克进出口同比增长5.7%。


对外贸易增长在中国的许多省级地区都有报道。官方数据显示,今年5月,中国出口人民币1.46万亿元(约2060亿美元),同比增长1.4%。


1 - 5月,货物贸易总额为11.54万亿元,同比下降4.9%,降幅与1 - 4月相同。


对于许多参展商来说,中国经济的复苏为网上广交会提供了坚实的基础,国际公认的贸易盛会仍然是中国企业稳定订单、扩大市场、保持份额的重要平台。


据深圳市商务局对外贸易司官员叶华(音)介绍,深圳贸易代表团在网上博览会上获得了2808个虚拟展位,涉及1112家公司。


叶说:“总的来说,展位数量不足。”


线上展会不仅增强了海外买家对供应链稳定的信心,也为全球复工复产提供了支撑。


参加广交会20多年的广东新宝电器控股有限公司为本届网上广交会带来了300种产品,其中新产品占比约40%。


该公司海外营销中心主任张一飞表示:“我们想表明,我们公司有实力保证生产和创新,我们将尽自己的一份力量来稳定产业链。”


数字转换


随着疫情在全球继续蔓延,许多国际展览被取消。但中国决定在网上举办其历史最悠久、规模最大的交易会,这对全球贸易来说是一项重大创新。


白说,在过去的几年里,中国5G、大数据和物联网等新基础设施的加速布局也使博览会拥抱了互联网。


中国对外贸易中心主任李金奇表示,本届交易会将提供包括在线展览、推广、商务对接和谈判在内的24小时服务。

 

作为本届展会的技术服务提供商,科技巨头腾讯采用了即时通讯、在线会议和直播等技术手段,为参展人员克服了时间和空间的障碍。


“在线广交会展示了近年来数字技术的综合应用,”该公司的项目负责人董凯说。


广州光魔有限公司首席运营官谢伟恩一直在带领技术团队为多家参展公司定制网上展位

 

“这个博览会就像是一个全社会、全世界参与的‘云实验’。它的经验和不足将成为我们推进新基础设施建设的新方向。”


参展商也抓住机会加速他们的数字化转型。


深圳蒙戴尔科技有限公司是一家按摩器制造商,该公司将现场直播工作室搬到其生产车间,24小时向全球买家展示生产线。


“这是不可阻挡的趋势。公司销售总监陈子欣(音译)表示。

 

四年前,中国领先的家电制造商美的集团开始改变商业模式,并推动了数字化转型。


美的集团董事长方洪波表示,全面数字化和智能化已经成为公司的战略重点。


方说:“我们还将探索中国智能制造通过数字化走向国际的新可能性。”

 

广东省跨境电商行业协会副会长张炯表示:“为期10天的交易会不仅对中国外贸至关重要,而且对世界来说也是一次罕见的技术经验和商业探索。”


(陈薇薇和李来芳也参与了这个故事;视频记者:霍思颖、胡乃云;视频编辑:杨志祥)

 

来自: xinhua