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EVRYTHNG与Arianee区块链合作,对奢侈品进行追踪

2020-6-18 16:12

 

今天,EVRYTHNG宣布与Arianee区块链项目合作,对奢侈品的真实性进行端到端追溯和证明。Arianee经营着一个奢侈品财团,历峰集团(Richemont)是该财团的成员之一。


EVRYTHNG是一家物联网智能产品公司,通过QR码、NFC、射频识别等解决方案为物理对象分配数字身份。该公司建立了产品云,可以监控每一件产品,收集从采购、制造到零售,甚至回收或重用的数据。它的一些客户包括拉夫·劳伦(Ralph Lauren)、彪马(Puma)、家乐福(Carrefour)、可口可乐(Coca-Cola)以及饮料集团帝亚吉欧(DIAGEO)和安博英博(ABInBev)。


同时,Arianee开发了区块链平台,通过发放数字证书,对品牌产品进行认证。它拥有一个区块链财团,成员包括Vacheron Constantin、Audemars Piguet、Verlan和Roger Dubuis等。瑞士奢侈品公司历峰集团(Richemont)是该公司的准会员,旗下拥有卡地亚(Cartier)、登喜路(Dunhill)、万宝龙(Montblanc)和江诗丹顿(Vacheron Constantin)。


根据《2018年全球品牌造假报告》,奢侈品品牌仅因网络假货就损失了303亿美元的销售额。


EVRYTHNG和Arianee正在将产品数字化与区块链结合起来,确保奢侈品的真伪,打击假货问题。EVRYTHNG的客户将能够在Arianee区块链解决方案的产品生产过程中创建真实性证书。


Arianee首席执行官兼创始人皮埃尔•尼古拉斯•赫斯特尔表示:“我们与EVRYTHNG的合作提供了一个独特的机会,可以使用一种强大的跟踪和追踪解决方案,并将其与我们基于区块链的数字护照配对。”


EVRYTHNG的首席技术总监兼联合创始人多米尼克•金纳德(Dominique Guinard)表示:“通过给每一款产品一个与Arianee区块链相连接的独一无二的EVRYTHNG主动数字身份™(ADI),我们允许品牌将身份转让给新产品所有者,从而快速、简单地验证真实性。”


几个月前,百年灵使用Arianee区块链为限量版詹姆斯·邦德手表颁发了数字真伪证书。江诗丹顿(Vacheron Constantin)试验了Arianee的产品认证解决方案。


Arianee使用了Ethereum的权威证明版本,这使得它更有性能。


另一方面,EVRTHNG已经探索区块链解决方案一段时间了,并且与OriginTrail有合作关系。它建立了EVRYTHNG区块链集成中心,使各品牌能够根据自己的需求选择区块链解决方案。目前的集成包括IOTA、OriginTrail、Tierion、BLOCKv、比特币、Ethereum,以及现在的Arianee解决方案。

 

Today, EVRYTHNG announced a partnership with blockchain project Arianee for end-to-end traceability and proof of authenticity of luxury products. Arianee runs a luxury consortium that counts the Richemont conglomerate as a member.

EVRYTHNG is an Internet of Things (IoT) smart products company that assigns a digital identity to physical objects using QR codes, NFC, RFIDs, and other solutions. The company has built Product Cloud, which monitors each product, gathering data from sourcing and manufacturing, through to retail, and even recycling or reuse. Some of its customers include Ralph Lauren, Puma, Carrefour, Coca-Cola, and drinks conglomerates DIAGEO and ABInBev.

Meanwhile, Arianee has developed a blockchain platform for authenticating branded products by issuing digital certificates. It has a blockchain consortium with members including Vacheron Constantin, Audemars Piguet, Verlan and Roger Dubuis, among others. An associate member is Swiss luxury goods company Richemont, which owns Cartier, Dunhill, Montblanc and Vacheron Constantin.

According to the 2018 Global Brand Counterfeiting Report, luxury brands lost $30.3 billion worth of sales to counterfeits online alone. 

EVRYTHNG and Arianee are combining product digitization with blockchain to ensure the authenticity of luxury products, and fight the problem of counterfeits. Clients of EVRYTHNG will be able to create authenticity certificates on the Arianee blockchain solution as products are manufactured. 

“Our partnership with EVRYTHNG offers a unique opportunity to use a robust track and trace solution and pair it with our blockchain-based digital passports,” said Pierre Nicolas Hurstel, CEO and Founder, Arianee. 

“By giving every product a unique EVRYTHNG Active Digital Identity™ (ADI) connected to the Arianee blockchain, we allow brands to transfer identification to new product owners with quick and easy verification of authenticity,” said Dominique Guinard, CTO and Co-founder, EVRYTHNG.

A few months ago, Breitling used the Arianee blockchain to issue digital authenticity certificates for a limited edition James Bond watch. Vacheron Constantin piloted Arianee’s product authentication solution. 

Arianee uses a Proof of Authority version of Ethereum, which makes it more performant.

On the other hand, EVRTHNG has been exploring blockchain solutions for some time now and has a partnership with OriginTrail. It has set up the EVRYTHNG Blockchain Integration Hub, which enables brands to choose blockchain solutions based on their requirements. Current integrations include IOTA, OriginTrail, Tierion, BLOCKv, Bitcoin, Ethereum, and now the Arianee solution.

 

来自: Ledger Insights