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新加坡电信公司MyRepublic进行区块链忠诚度试点

2020-7-31 11:31

 

新加坡Aqilliz公司与MyRepublic电信公司进行了区块链忠诚度试点。Aquilliz是区块链软件公司Zilliqa的姐妹公司,此前运营过几家数字广告试点公司。


区块链结合了忠诚和奖励,是一个很受欢迎的应用。一些航空公司已经和美国运通一样采用了区块链。但最大的推动者之一是由纽约证券交易所所有者创建的BAKKT。它最近收购了Bridge2 solutions,后者为许多金融机构提供忠诚度和员工激励计划。

Aquilliz公告


Aqilliz是一家专门为数字营销提供区块链解决方案的技术公司,它与跨国互联网服务和电信提供商MyRepublic合作完成了忠诚度计划试点项目。这项名为“我的奖励”的区块链忠诚计划是IMDA区块链挑战的一部分,旨在探索区块链的应用,以提高电信行业的运营效率和商业模式创新。


作为试点的一部分,付费后的MyRepublic用户会收到一个邀请来下载MyRewards移动应用程序,该应用程序可以在谷歌Play和iOS应用商店中下载。从2020年2月到4月,MyRepublic的顾客可以根据他们的月账单获得积分,这些积分可以通过应用内二维码系统在该公司全岛19个零售店的任何一家兑换。此外,MyRepublic的用户还可以通过连接岛内超过20,000个无线@ sg热点来赚取积分,地点包括购物中心、图书馆、社区中心和其他公共场所。然后,“我的奖励”的积分可以用于在应用程序内购买零售购物券和其他品牌优惠,奖励消费者的参与。


MyRepublic Singapore的董事总经理Lawrence Chan表示:“在洞察消费者偏好方面,区块链拥有巨大的潜力,这让我们不仅能看到他们的触点,还能学习和调整我们的一些用户定位策略。”我们与Aqilliz的合作是一次非常宝贵的经历。”


Aqilliz在MyRewards移动应用中利用了Zilliqa这一高性能、高安全性的区块链平台,以探索公共区块链网络用于大规模应用的可行性。与传统的忠诚计划相比,使用区块链技术可以显著降低交易成本——这是Zilliqa独特的交易处理方法带来的宝贵好处。这些成本节约和对供应链透明度的强调,都只是为了提高MyRewards应用上的客户体验,因为交易几乎是实时进行的,项目所有者可以从对客户习惯的全面、持续的观察中获益。


Aqilliz的首席执行官Gowthaman Ragothaman说:“虽然区块链的好处对日常用户来说可能不会立刻显现出来,但它对用户体验的干扰越小,效果就越好。”对于项目所有者和商家来说,与现有的忠诚项目基础设施相比,“我的奖励”提供了明显的好处。随着区块链透明度的提高、成本的大幅节省,以及为客户提供更多价值的潜力,我们希望各大品牌能够认识到,区块链作为一种能够更好地塑造忠诚度生态系统的技术,其未来是可行的。”


Aqilliz希望建立一个更广泛的基于区块链的忠诚计划网络,作为一个互操作系统,以提高这种广泛使用的客户参与策略的效率和效用。

 

Singapore based Aqilliz has conducted a blockchain loyalty pilot with telecoms firm MyRepublic. Aquilliz is a sister company to blockchain software firm Zilliqa and has previously run several digital ad pilots.

Blockchain combined with loyalty and rewards, is proving a popular application. Several airlines have adopted blockchain as has Amex. But one of the biggest movers is BAKKT, which was founded by the New York Stock Exchange owner. It recently acquired Bridge2 solutions, which provides loyalty and employee incentive schemes to many financial institutions.

Aquilliz announcement

Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of blockchain to drive greater operational efficiency and business model innovation in the telecommunications sector.

As part of this pilot, post-paid MyRepublic subscribers received an invitation to download the MyRewards mobile application, available on both the Google Play and iOS app store. From February to April 2020, MyRepublic customers could earn points based on their monthly bill which could be redeemed at any of the company’s 19 retail outlets islandwide through an in-app QR code system. In addition, MyRepublic users also had the option of earning points by connecting to over 20,000 Wireless@SG hotspots islandwide at locations including shopping centres, libraries, community centres, and other public venues. MyRewards points could then be spent on in-app purchases for retail vouchers and other branded offers, rewarding consumers for their participation.

Lawrence Chan, Managing Director of MyRepublic Singapore, said: “Blockchain has enormous potential for unprecedented insights into consumer preferences, allowing us to not only see their go-to touchpoints, but also learn and adapt some of our strategies in user targeting. Our partnership with Aqilliz has been an incredibly valuable experience.”

Aqilliz leveraged Zilliqa, the high-performance, high-security blockchain platform for the MyRewards mobile app in order to explore the feasibility of a public blockchain network for a wide-scale application. When compared to traditional loyalty programmes, transaction costs can be significantly lowered with blockchain technology—a valuable benefit enabled by Zilliqa’s unique approach to transaction processing. These cost-savings and emphasis on supply chain transparency all simply serve to heighten the customer experience on the MyRewards app, as transactions take place in near-real time and programme owners benefit from a holistic, ongoing view of customer habits.

Gowthaman Ragothaman, CEO of Aqilliz, said: “While blockchain’s benefits may not be immediately apparent to everyday users, the less intrusive it is to the user experience, the better it is. For programme owners and merchants, MyRewards imparted clear benefits compared to existing loyalty programme infrastructures. With increased transparency, significant cost-savings, and the potential to deliver more value to their customers, we hope that brands can recognise that there is a viable future for blockchain as a technology that can shape the loyalty ecosystem for the better.”

Aqilliz looks to build a wider network of blockchain-based loyalty programmes that can function as one interoperable system, in order to increase the efficiency and utility of this widely-used customer engagement strategy.

 

来自: Ledger Insights