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电通加入日本区块链联盟,致力于版权和内容货币化

2020-9-10 12:24

 

2020年9月8日,又有4家日本公司加入了日本内容区块链倡议(JCBI),使成员总数达到11家。最新加入的公司包括全球五大广告公司电通(Dentsu)。JCBI于今年2月推出,旨在利用区块链平台管理版权信息。


该组织希望利用区块链加速日本媒体和内容产业的数字化转型。除了能够安全共享受版权保护的数据外,该联盟还致力于共同创建新的业务,以促进内容领域的发展。JCBI财团将该平台描述为一个自主的、分散的平台。


目前,JCBI的平台提供两种服务。卡猎人允许用户公司通过电视节目分发内容。C-Guardian保护数字内容版权。JCBI成员公司也可以在平台上开发自己的服务,并将其提供给其他成员。

联盟成员和他们的区块链努力


该联盟的最新成员是电通、电通国际信息服务(ISID)、Avex技术和初创企业SingulaNet。


该财团最大的胜利是收购了全球第五大广告公司电通(Dentsu),该公司在2020年获得了96亿美元的收入。在2020年1月加入JCBI之前,电通启动了一个名为“n分销项目”的联合研究项目,研究内容的货币化。正如我们所报道的,它探索了将可收藏的漫画的粉丝生成的内容货币化。


另一家由JCBI收购的IT咨询公司是电通子公司ISID。2020年1月,ISID推出了“SMAGt”,代表智能、农业、可追溯性。是一个利用区块链可视化农产品生产历史和交易状态的亚博科技数据分布平台。


JCBI的另外两个新成员都是创业公司。Avex是一家专注于使用云和区块链技术创建IP的技术公司。2019年7月,Avex推出了“A trust”区块链解决方案,授予数字内容证书,确保其真正价值。内容的购买者会收到证明其所有权的证书。SingulaNet是区块链咨询服务公司,它开发了一款区块链应用“I-pinx”,允许用户创建和发布照片、视频甚至句子等内容。


一些现有的成员包括博报堂,朝日新闻和联合。博报堂是全球第六大广告公司,但规模只有电通的三分之一。


《朝日新闻》是日本五大全国性报纸之一,创办于1879年。2019年,《朝日新闻》对2018年CoinCheck数字货币交易所进行了调查,该交易所声称其被盗虚拟货币价值约580亿日元。


最后,联合成立了数字化转型平台、投资和广告技术业务。美联航的愿景是“成为日本领先的互联网公司”。它的一个平台是Kiramex,目标是成为日本最大的专门从事编程的在线学校。

 

On 8 September 2020, four more Japanese companies joined Japan’s Content Blockchain Initiative (JCBI), bringing the member count to eleven. The latest additions included Dentsu, a top five global ad agency. Launched in February, JCBI was established to manage copyright information using a blockchain-based platform.

The group hopes to accelerate the digital transformation of Japan’s media and content industry using blockchain. Apart from enabling the secure sharing of copyrighted data, the consortium aims to co-create new businesses to grow the content sector. JCBI consortium described the platform as an autonomous and decentralized platform.

Currently, JCBI’s platform offers two services. Card Hunter allows subscriber firms to distribute content through TV programs. C-Guardian protects digital content copyright. JCBI member companies may also develop their own services on the platform and make them available to other members.

Consortium Members and their blockchain endeavors

The consortium’s newest members are Dentsu, Dentsu International Information Services (ISID), Avex Technologies, and startup SingulaNet

The consortium’s biggest win is the addition of Dentsu, the world’s fifth-largest advertising agency, which pulled in $9.6 billion in revenue in 2020. Before joining JCBI, in January 2020, Dentsu launched a joint research project called “nth distribution project” which looked at the monetization of content. As we reported, it explores monetizing fan-generated content for collectible manga comics.

Another JCBI addition is ISID, an IT consulting firm and Dentsu subsidiary. In January 2020, ISID launched “SMAGt,” standing for SMart, AGriculture, Traceability. It is an agtech data distribution platform that uses blockchain to visualize agricultural produce production history and transaction status.

The other two new members of JCBI are both startups. Avex is a technology firm focused on IP creation using cloud and blockchain technology. In July 2019, Avex launched “A trust“, a blockchain solution that grants digital content certificates, guaranteeing their genuine value. Purchasers of the content receive certificates, proving ownership. SingulaNet is a blockchain consultancy services firm that created a blockchain-based app ‘I-pinx’ to allow users to create and distribute content such as photos, videos, and even sentences.

A few existing members include Hakuhodo, Asahi Shimbun and United. Hakuhodo is the number six advertising agency in the world, but it’s only a third of Dentsu’s size.

Asahi is one of Japan’s five national newspapers, launched in 1879. In 2019, Asahi conducted research into the 2018 CoinCheck case, a digital currency exchange that claimed it had around virtual currency worth around 58 billion yen stolen. 

Finally, United a digital transformation platform, investment, and advertising technology business. United’s vision is to ‘become Japan’s leading internet company.’ One of its platforms is  Kiramex, which aims to be Japan’s largest online school, specializing in programming.

 

来自: Ledger Insights