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China's cultural, tourism industry embraces digitalization: report

2020-10-1 14:18

 

FUZHOU, Sept. 30 (Xinhua) -- China's cultural and tourism industry is embracing the trend of digitalization, with sharp increases in online reservations and ticketing at tourist destinations, showed a report released on Wednesday.

The online reservation rate at scenic spots with the country's highest 5A rating has reached 94 percent, according to the report on digitalization of 5A-level scenic spots, released at a forum held in Longyan, east China's Fujian Province.

Since the COVID-19 outbreak this year, the online ticketing rates at scenic sites nationwide have risen to around 40 percent from less than 20 percent in 2019, signaling an accelerated digitalization process.

The report also rated the Palace Museum in Beijing, Wuzhen in east China's Zhejiang Province, and the Wuzhizhou Island tourist area in the southern Hainan Province as the top three 5A-level scenic spots in terms of digitalization.

Li Lei, an official from the Ministry of Culture and Tourism, said the digitalization of the industry featuring mainly diversified online content such as live streaming, exhibitions, and performances, has boosted industrial upgrading and consumption.

 

福州,9月30日(新华社)——周三发布的一份报告显示,中国的文化和旅游行业正在接受数字化的趋势,旅游目的地的在线预订和订票急剧增加。


在中国东部福建省龙岩举行的一个论坛上发布的一份5A级景区数字化报告显示,全国最高5A级景区的在线预订率已达到94%。


自今年新冠肺炎疫情爆发以来,全国旅游景区网上购票率从2019年的不到20%上升到40%左右,数字化进程加快。


该报告还将北京故宫博物院、中国东部浙江省的乌镇和海南省南部的蜈支洲岛旅游区评为数字化程度最高的三个5a级景区。


文化和旅游部官员李磊表示,以网络直播、展览和表演等多样化的在线内容为主要特征的数字化产业,促进了产业升级和消费。

 

来自: xinhua