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“路边捡货”已成为一些零售商在电子商务时代长期生存的最佳策略

2020-10-12 16:17

 

纽约,10月11日(新华社)——《纽约时报》周日报道,“路边捡货”已成为一些零售商在电子商务时代长期生存的最佳策略,它曾使许多美国企业免受长达数月的COVID-19大流行的影响。


该报称:“这一冠状病毒的权宜之计可能会对人们的购物方式产生永久性影响,并给他们一个继续光顾陷入困境的实体店的新理由。”


路边小货车的流行预示着零售业的未来不仅仅是人们门口台阶上堆积着更多的包裹。该研究还指出,这项技术除了能满足疫情期间的非接触式购物需求外,还能激发美国人开车去商店购物的欲望,这种吸引力与送货上门的便利性一样强,甚至比送货上门的便利性还要强。


“美国人已经习惯了他们的汽车,实际上也很喜欢商店,所以这是一种混合,你可以两全取用,”Cowen的零售分析师Oliver Chen说。


据专门从事零售和技术的咨询和研究公司Coresight Research称,截至8月,美国最大的50家门店中,约有四分之三提供了路边皮卡。


与此同时,“curbside允许某些大型零售商将他们的商店转变为迷你电子商务配送中心,同时避免了送货上门的亏损步骤,”该报纸说。


虽然员工的职责可能会发生转变,但作为电子商务销售大幅增长的一部分,路边车销量的上升对保留零售岗位有影响。它还补充说,随着越来越多的顾客搬到网上,数以千计的店面已经空了,这也有助于保持实体空间的相关性。

 

NEW YORK, Oct. 11 (Xinhua) -- Curbside pickup, which has saved many U.S. businesses from the fallout of months-long COVID-19 pandemic, is turning into some retailers' best strategy for long-term survival in the e-commerce age, The New York Times reported on Sunday.

"What started as a coronavirus stopgap is likely to have a permanent impact on the way people shop, along with giving them a new reason to continue to visit beleaguered physical stores," said the paper.

The popularity of curbside pickup reveals that the future of retail is not just more packages piling up on people's doorsteps. Beyond satisfying the need for contactless shopping in the pandemic, it taps into Americans' desire to drive to a store, a pull that can be just as strong as, or even stronger than, the convenience of home delivery, it added.

"Americans are used to their cars and actually do like stores, so this is kind of a hybrid where you're getting the best of both worlds," Oliver Chen, a retail analyst at Cowen, was quoted as saying.

As of August, about three-fourths of the top 50 store-based retailers in the United States offered curbside pickup, according to Coresight Research, an advisory and research firm that specializes in retail and technology.

Meanwhile, "curbside allows certain big-box retailers to convert their stores into mini e-commerce fulfillment centers, while avoiding the money-losing step of shipping goods to homes," said the paper.

The rise in curbside pickup, part of a larger surge in e-commerce sales, has implications for preserving retail jobs, though workers' duties are likely to transform. It is also helping to keep brick-and-mortar spaces relevant when thousands of storefronts have emptied out as more customers move online, it added.

 

来自: xinhua