找回密码
 立即注册
首页 区块链新闻 查看内容
  • QQ空间

新加坡航空扩展其基于区块链的奖励数字钱包

2020-10-16 14:49

 

本周,新加坡航空(SIA)宣布推出其最新的支付、生活方式和奖励应用Kris+,这是其现有区块链奖励钱包KrisPay的扩展。


在两年前推出的时候,KrisPay声称是世界上第一个基于区块链的航空忠诚钱包。新加坡航空现在已经通过Kris+扩展了这方面的经验,并宣称拥有150多个合作伙伴,覆盖650多个网点,为新航的客户提供独家服务。


Kris+已经更新了它的界面和用户体验,现在允许根据位置和兴趣向客户提供个性化服务。旅行者可以从每天的支出中赚取里程,反之亦然,里程也可以作为一种支付手段。该应用程序还为顾客提供餐饮、娱乐和零售折扣。


此前的奖励系统KrisPay是新加坡航空公司(Singapore airlines)常客奖励计划KrisFlyer的里程数数字钱包。KrisPay的技术是与毕马威数字村和微软合作开发的。航空公司KrisFlyer的会员可以将他们的里程兑换成KrisPay代币,然后可以在多个零售商处消费。区块链可以很容易地引入新的合作伙伴并协调支付,从而降低成本并提高效率。


谈到Kris+,代理高级营销策划副总裁JoAnn Tan表示:“我们的愿景是通过Kris+创建一个全面、更新的生活方式和支付系统。这将为我们的全球客户提供更多更好的选择和利益,并为我们在世界各地的合作伙伴带来额外价值。”


新航并不是唯一一家利用区块链技术的航空公司。今年早些时候,区块链公司Loyyal宣布,他们的企业区块链忠诚度解决方案正在阿联酋Skywards奖励计划中生产,两家公司签署了一份为期三年的协议。除了奖励,去年俄罗斯航空公司S7宣布,7月份通过区块链平台管理了总计超过100万美元的支付。

 

This week Singapore Airlines (SIA) announced the launch of its newest payment, lifestyle, and rewards app, Kris+, an extension of its existing blockchain reward wallet KrisPay.

At its launch two years ago, KrisPay claimed to be the world’s first blockchain-based airline loyalty wallet. Singapore Airlines has now expanded this experience with Kris+, already claiming to have over 150 partners covering more than 650 outlets to provide exclusive deals for the Airline’s customers. 

Kris+ has updated its interface and user experience, now allowing personalized offers to its customers based on location and interest. Travelers can earn miles from everyday expenditure, or vice versa, miles can be used as a means of payment. The app also offers customers discounts on dining, entertainment, and retail. 

The previous reward system KrisPay is the miles-based digital wallet of Singapore Airline’s frequent flyer program, KrisFlyer. KrisPay’s technology was developed in collaboration with KPMG Digital Village and Microsoft. Members of the airline’s KrisFlyer could convert their miles into KrisPay tokens, which can then be spent with multiple retailers. Blockchain is used to easily onboard new partners and reconcile payments, resulting in reduced cost and increased efficiency. 

Speaking about Kris+, Acting Senior VP Marketing Planning, JoAnn Tan said, “Our vision is to create a comprehensive and updated lifestyle and payments system with Kris+. This will offer even more and better options and benefits for our global customer base, and bring additional value to our partners around the world.” 

SIA is not the only Airline leveraging blockchain technology. Earlier this year, blockchain firm Loyyal announced its enterprise blockchain loyalty solution is in production in the Emirates Skywards rewards program, with the companies signing a three-year deal. Beyond rewards, last year Russian Airline S7 announced it has managed payments totaling over $1 million in July through its blockchain platform.

 

来自: Ledger Insights