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Update: All business assets of Huawei's Honor brand acquired by over 30 agents, ...

2020-11-17 15:18

 

Photo taken on Sept. 3, 2020 shows a view of the booth of Huawei during the 2020 IFA fair in Berlin, capital of Germany. (Xinhua/Shan Yuqi)

GUANGZHOU, Nov. 17 (Xinhua) -- Over 30 agents and dealers of Huawei's Honor brand have acquired all business assets of the budget cellphone brand, according to a joint statement released on Tuesday.

"This acquisition represents a market-driven investment made to save Honor's industry chain. It is the best solution to protect the interests of Honor's consumers, channel sellers, suppliers, partners and employees," according to the joint statement released by the agents and dealers.

The acquisition is a multi-win move for the industry, says the statement, adding that all shareholders of the new Honor company will fully support the development of the Honor brand, enabling it to leverage the industry's advantages in resources, brands, production, channels, and services, and more effectively compete in the marketplace.

The change in ownership will not impact Honor's development direction or the stability of its executive and talent teams, allowing the company to continuously consolidate its foundation for success, says the statement.

Since it was established in 2013, the Honor brand has been positioned as a budget cellphone brand that targets young consumers and running as a relatively independent unit under Huawei.

"Honor's suppliers, manufacturers, distributors and channel sellers are all facing significant difficulties. If not handled well, over a million people could lose their jobs. Honor's independence from Huawei is expected to ensure that 'the water will continue to flow in Honor's channel' and saves the phone maker's upstream and downstream suppliers," according to sources close to the deal.

The deal is initiated by over 30 Honor's sellers and distributers and the new Honor company will be completely independent from Huawei. In the future, Honor could welcome more investors, said sources familiar with the matter.

 

这是2020年9月3日在德国首都柏林举办的2020柏林国际金融博览会上华为公司展台。(新华社/单玉琪)


新华社广州11月17日电据周二发布的一份联合声明称,华为荣誉品牌30多家代理商和经销商已经收购了经济型手机品牌的全部业务资产。


“此次收购是一项以市场为导向的投资,意在挽救荣信的产业链。这是保护荣誉消费者、渠道销售商、供应商、合作伙伴和员工利益的最佳解决方案。”代理商和经销商发布的联合声明称。


收购行业是一个多赢的举动,声明说,并补充说所有股东的新荣誉公司将全力支持发展的荣誉品牌,使其能够利用行业优势资源,品牌、生产、渠道和服务,以及更有效地在市场上进行竞争。


声明称,所有权的变更不会影响Honor的发展方向,也不会影响高管和人才团队的稳定性,使公司能够不断巩固成功的基础。


Honor品牌自2013年成立以来,一直定位为面向年轻消费者的廉价手机品牌,是华为旗下相对独立的一个部门。


“Honor的供应商、制造商、分销商和渠道销售商都面临重大困难。如果处理不好,可能会有一百多万人失去工作。与该交易关系密切的消息人士称,荣耀独立于华为,预计将确保‘水将继续流入荣耀的渠道’,并挽救这家手机制造商的上下游供应商。”


该协议由30多家Honor的销售商和分销商发起,新的Honor公司将完全独立于华为。知情人士称,未来Honor可能会迎来更多投资者。

 

来自: xinhua