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德国工作服公司KAYA&KATO与IBM合作,开发了一个用于服装供应链追溯的区块链网络

2020-11-17 15:43

 

德国工作服公司KAYA&KATO与IBM合作,开发了一个用于服装供应链追溯的区块链网络。该平台旨在提高透明度,向消费者提供他们购买的产品所涉及的可持续性实践的信息。该项目由德国联邦经济发展部(BMZ)支持。


KAYA&KATO的倡议回应了消费者不断增长的需求,即了解他们的购买行为对环境的影响。IBM商业价值研究所(IBM Institute for Business Value)与美国零售联合会(National Retail Federation)联合进行的一项研究显示,77%的受访消费者认为可持续发展很重要,57%的消费者表示愿意改变自己的购买习惯,以帮助减少对环境的负面影响。另一项由IBM委托Morning Consult进行的研究显示,75%的受访者对时尚行业的浪费程度表示担忧,64%的受访者表示,如果可持续发展的主张能够得到证实,他们更有可能购买时尚产品。


可持续发展有很多方面,从化学品使用到劳动实践。根据联合国儿童基金会赞助的一份报告,全球童工人数估计为1.7亿,其中很大一部分是服装行业的童工。


IBM的区块链网络记录和跟踪纺织品供应链的所有步骤。它使KAYA&KATO的客户能够识别面料的来源,它们是如何加工的,并进一步了解生产和分销。所有被许可的方都可以访问链上一个不可更改的记录中的数据。


使用区块链来认证可持续性创建了一个永久的、可追溯的材料来源记录,并建立了对生产质量的信任。


同时,KAYA&KATO是首批获得德国联邦经济合作与发展部“绿色按钮”认证的27家公司之一,德国经济合作与发展部一直支持并要求提高全球供应链的透明度。绿色按钮是纺织品制造商的印章,证明其在生产中的可持续性实践。


在时尚和服装行业,区块链主要用于处理假货。近日,普华永道(PwC)与Var Group等公司合作,在区块链上推出了一个奢侈品真伪验证平台。一年多来,万事达一直在为豪华服装开发基于区块链的跟踪解决方案。Everledger早在2018年就与应用DNA合作推出了区块链皮革DNA标记。


然而,区块链也被用于追踪时尚行业的可持续性实践。加拿大的收敛。今年早些时候,tech在联合国的支持下,启动了蒙古羊绒供应链可追溯性的区块链试点。

 

The German workwear company KAYA&KATO has partnered with IBM to develop a blockchain network for traceability in the clothing supply chain. The platform aims to enhance transparency to provide consumers with information about the sustainability practices involved in the product they’re purchasing. The project is supported by the German Federal Ministry of Economic Development (BMZ).

KAYA&KATO’s initiative responds to an increasing demand from consumers to understand the environmental impact of their purchasing behavior. According to a study conducted by the IBM Institute for Business Value in association with the National Retail Federation, 77% of consumers surveyed perceive  sustainability as important, and 57% said they are willing to change their purchasing habits to help reduce negative impact on the environment. Another study conducted by Morning Consult and commissioned by IBM resulted in 75% of respondents claiming concerns about the level of waste in the fashion industry, and 64% responded they were more likely to buy a fashion product if the sustainability claims could be proven. 

There are numerous aspects to sustainability, from the chemicals used to labor practices. According to a UNICEF sponsored report, global child labor figures are estimated at 170 million and a large proportion of those are in apparel.

IBM’s blockchain network documents and traces all steps in the supply chain of textiles. It allows KAYA&KATO customers to identify the origin of the fabrics, how they were processed, and gain further insight into production and distribution. All permissioned parties will have access to the data in an unchangeable record on the chain.

The use of blockchain to certify sustainability creates a permanent and traceable record of the origin of materials and builds trust in production quality. 

Meanwhile, KAYA&KATO is one of the first 27 companies to be certified with the “Green Button” by the German Federal Ministry of Economic Cooperation and Development, which has a history of supporting and demanding more transparency in global supply chains. The Green Button is a seal for textile manufacturers that certifies it’s sustainability practices in production.

Blockchain in the fashion and clothing industry has predominantly been used to address counterfeits. Recently PwC, in partnership with Var Group and others launched a platform to verify the authenticity of luxury products on blockchain. Mastercard has been working on blockchain-based traceability solutions for luxury clothing for over a year. And Everledger launched blockchain DNA tagging for leather in collaboration with Applied DNA back in 2018.

However, blockchain has also been used to trace sustainability practices in the fashion industry. Canadian Convergence.tech launched a blockchain pilot for traceability in the Mongolian Cashmere supply chain with the UN’s support earlier this year. 

 

来自: Ledger Insights