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麦当劳加大对华投资 25亿元加速布局中国咖啡市场

2020-11-18 21:04

 

新华社上海11月17日电麦当劳咖啡品牌McCafe宣布,未来三年将在上海投资25亿元人民币(约合3.816亿美元)在中国的咖啡市场。


麦当劳中国首席执行官菲利斯·张表示,这笔投资将用于在麦当劳餐厅内开设新的咖啡店、升级设备以及提供专业培训,以应对中国日益增长的咖啡需求。


麦咖啡的目标是在今年年底前覆盖北京、上海、广州和深圳的所有麦当劳餐厅,然后在南京、杭州和厦门等7个城市扩大业务。


该公司预计,到2023年,将在中国大陆开设4000多家麦咖啡门店。


麦当劳于1990年进入中国大陆市场,目前在全国经营着3600多家餐厅。中国现在是麦当劳全球第二大市场。

 

SHANGHAI, Nov. 17 (Xinhua) -- McDonald's coffee brand McCafe has announced a plan in Shanghai to invest 2.5 billion yuan (about 381.6 million U.S. dollars) in its coffee market in China in the next three years.

The investment will go into opening new coffee shops inside McDonald's restaurants, upgrading equipment and providing professional training to cope with the country's growing demand for coffee, said Phyllis Cheung, CEO of McDonald's China.

McCafe aims to cover all McDonald's restaurants in Beijing, Shanghai, Guangzhou and Shenzhen by the end of the year, before expanding its business in seven other cities, including Nanjing, Hangzhou and Xiamen.

By 2023, the company expects to run more than 4,000 McCafe outlets on the Chinese mainland.

McDonald's entered the Chinese mainland market in 1990 and is currently operating more than 3,600 restaurants across the country. China is now McDonald's second-largest market in the world.

 

来自: xinhua