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宝洁品牌吉列与区块链回收公司Plastic Bank合作

2021-2-6 15:39


昨天,宝洁品牌吉列宣布了一个新的可持续品牌——行星类(Planet KIND),其产品声称对“皮肤和地球”都很好。剃须刀柄由60%的可回收塑料制成,每个产品都可以防止10个塑料瓶流入海洋。


该公司与社会企业塑料银行(Plastic Bank)合作,后者使用数字代币来鼓励塑料回收,并通过区块链追踪回收情况。


宝洁公司北美美容副总裁约翰·克劳顿说:“Planet KIND让环保选择更容易融入到你的剃须和皮肤护理中。”


塑料银行首席执行官大卫·卡茨将海洋塑料污染比作厨房里满溢的水槽。首先要关掉水龙头,然后再收拾残局。然而,当谈到塑料时,人们往往更注重清洁海洋,而不是防止海洋受到更多污染。


卡茨称,80%的海洋塑料来自贫困率高的国家。联合国表示,一半的海洋塑料垃圾来自五个国家:中国、印度尼西亚、菲律宾、泰国和越南。由于塑料银行的回收过程可能会改善收藏者的生活,塑料银行将其产品称为“社会塑料”,而不是“回收塑料”。


塑料银行的会员收集瓶子,并将它们带到塑料银行商店,在那里他们可以获得数字代币,这些代币可以兑换食物、学费和其他服务。卡茨说,考虑到需要收集的塑料的规模,“我认为塑料是地球上的比特币,每个人都可以使用。”


到目前为止,该公司在海地、巴西、印度尼西亚、菲律宾和埃及开展业务。


它拥有一些主要的商业合作伙伴,包括庄臣(SC Johnson)、朗巴德•奥迪(Lombard Odier)和玛莎百货(Marks & Spencer)。


与此同时,有许多区块链项目针对塑料回收。一些项目,如BIOTA deposit项目,正在探索鼓励塑料回收。但许多人正在寻找材料的起源。初创公司Circularise已经与保时捷、大型塑料公司Covestro和DOMO Chemicals合作,最近还获得了欧盟地平线2020计划的资助。

Yesterday P&G brand Gillette announced a new sustainable brand, Planet KIND, with products that it says are kind to “both skin and the planet”. The razor handle is made from 60% recycled plastic and every product will prevent ten plastic bottles from entering the ocean. 

It has partnered with Plastic Bank, a social enterprise that uses digital tokens to incentivize plastic collection and tracks the recycling through blockchain.

“Planet KIND makes it easier to incorporate eco-friendly choices into your shaving and skincare routine,” said John Claughton, VP of North America Grooming at P&G. 

Plastic Bank CEO David Katz likens ocean plastic pollution to an overflowing kitchen sink. One would first switch off the tap before cleaning up the mess. Yet when it comes to plastic, there tends to be more emphasis on cleaning the ocean rather than preventing it from becoming more polluted. 

Katz claims that 80% of ocean plastic comes from countries with high rates of poverty. The UN says half of ocean plastic waste is from five countries: China, Indonesia, the Philippines, Thailand and Vietnam. Because Plastic Bank’s collection process potentially improves the lives of collectors, Plastic bank calls its product ‘social plastic’ rather than ‘recycled plastic‘.

Plastic Bank members collect bottles and take them to a plastic bank store where they receive digital tokens, which can be exchanged for food, tuition and other services. Given the scale of plastic that needs collecting, Katz said, “I see plastic as the Bitcoin of the earth and available for everyone.”

So far, the company operates in Haiti, Brazil, Indonesia, the Philippines, and Egypt.

It has some major commercial partnerships, including SC Johnson, Lombard Odier and Marks & Spencer.

Meanwhile, there are numerous blockchain projects targeting plastic recycling. Some, such as the BIOTA Deposy project, are exploring incentivizing plastic recycling. But many are looking at tracing the origin of materials. Startup Circularise has worked with Porsche, major plastics company Covestro and DOMO Chemicals, and recently attracted funding from the EU’s Horizon 2020 program.


来自: Ledger Insights