找回密码
 立即注册
首页 全球财经资讯 查看内容
  • QQ空间

可口可乐(Coca-Cola)报告称,气泡软饮料销量稳步增长

2021-2-16 13:02

 

根据世界饮料巨头可口可乐公司周三发布的第四季度和全年收益报告,中国是该公司全球第三大市场。


该公司第四季度录得86亿美元的净收入,符合市场预期,营业利润为23.4亿美元,增长8%。该公司去年的收入为330亿美元,营业利润为90亿美元。


“我们在2020年取得的进展,包括为加快公司转型而采取的行动,让我们有信心在未来一年恢复增长。可口可乐公司董事长兼首席执行官詹姆斯•昆西表示:“尽管短期内仍存在不确定性,但在我们的目标和‘饮料人生’(Beverages for Life)雄心的推动下,我们已经做好准备,将在危机中变得更加强大。”


该公司预计将实现高个位数的有机收入增长率。


2020年,可口可乐公司采取战略措施进行重组,更好地让可口可乐系统变得更强大,追求未来增长的饮料生活战略。报告称,在中国,该公司通过利用规模潜力和本地消费者洞察来增强创新,加快了产品组合优化的步伐。


去年,该公司在中国非酒精即饮饮料(ready- on- drink beverage)的场内和场外市场都获得了市场份额。


例如,可口可乐生姜+是2020年11月在中国推出的一款新产品,是为中国消费者定制的,并在自律创新框架下开发的。这也是可口可乐第一个消费者可以在加热后饮用的全球气泡饮料。


去年第四季度,这家饮料巨头在中国推出了多种热饮,包括COSTA英国红茶拿铁(Latte)、美汁源桂花梨(Minute Maid)和美汁源柚子(Honey Yuzu)。


美汁源还在天气相对温暖的中国南方推出了苹果醋。该公司表示,这些创新有助于更好地服务于中国消费者在不同场景下的饮酒习惯和口味偏好。


在数字渠道方面,公司继续投资全渠道机会。例如,该公司利用了中国蓬勃发展的线上到线下零售趋势。去年,该公司在这些平台上的价值份额增长了3个点,引领了中国整体数字商务的增长。


在11月双十一购物假日期间,可口可乐中国在O2O平台上的总销售额比去年同期增长了61%。京东交易额同比增长130%,盒马鲜生同比增长178%,天猫旗舰店同比增长121%。


2021年1月,可口可乐公司在中国的首家时尚服饰旗舰店正式在天猫上线,与全球设计师和本土时尚品牌合作,为中国消费者提供种类丰富的时尚产品。未来,旗舰店还将提供rPET物品出售,帮助消费者了解回收的价值,促进可持续消费。

 

World beverage giant The Coca-Cola Company reported solid volume growth in sparkling soft drinks in China, which is the company's third-largest market globally, according to its fourth quarter and full year earnings results released on Wednesday.

The company recorded $8.6 billion net revenue in the fourth quarter, in line with market expectations, and operating profit of $2.34 billion, up 8 percent. The company's revenue of last year was $33 billion, with operating profit of $9 billion.

"The progress we made in 2020, including the actions taken to accelerate the transformation of our company, gives us confidence in returning to growth in the year ahead. While near-term uncertainty remains, we are well-positioned to emerge stronger from the crisis, driven by our purpose and our Beverages for Life ambition," James Quincey, chairman and CEO of The Coca-Cola Company, said.

The company expects to deliver organic revenue percentage growth in the high single digits.

In 2020, the Coca-Cola Company took strategic steps to reorganize and better enable the Coca-Cola system to emerge stronger and pursue its Beverages for Life strategy for future growth. In China, the company has accelerated the pace of product portfolio optimization by enhancing innovation with scale potential and local consumer insights, according to the report.

In China, the company gained shares in the total non-alcohol ready-to-drink beverage market in both on and off premise last year.

 

For example, Coca-Cola Ginger+, a new product launched in China in November 2020, was customized for Chinese consumers and developed under the disciplined innovation framework. It is also Coca-Cola's first global sparkling product that consumers can drink after heating it.

In the fourth quarter of last year in the country, the beverage giant launched a variety of hot beverages, including COSTA British Black Tea Latte, Minute Maid Osmanthus Pear and Minute Maid Honey Yuzu.

Minute Maid also launched Apple Cider Vinegar in southern China, where the weather is relatively warmer. These innovations help better serve Chinese consumers drinking habits and taste preferences in various scenarios, the company said.

In digital channels, the company continued to invest in omni-channel opportunities. For example, the company capitalized on the booming trend of retail online-to-offline in China. The company gained 3 points of value share during the year across these platforms, which are leading overall digital commerce growth in China.

During the Double 11 shopping holiday in November, Coca-Cola China's total sales on O2O platforms increased by 61 percent over the same period last year. Transactions hit 130 percent year-on-year growth on JD.com, 178 percent year-on-year increase on Hema Fresh and 121 percent year-on-year rise in the Tmall flagship store.

In January 2021, Coca-Cola Company's first fashion apparel and accessories flagship store in China officially launched on Tmall, providing Chinese consumers with a wide variety of fashion items in collaboration with global designers and local fashion brands. In the future, the flagship store also will offer rPET items for sale to help consumers understand the value of recycling and promote sustainable consumption.

 

原作者: WANG ZHUOQIONG 来自: chinadaily.com.cn