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China Focus: E-commerce platforms bring global brands closer to Chinese customer ...

2021-5-9 20:45

 

An e-commerce livestreaming anchor is introducing products to viewers at the first China International Consumer Products Expo in Haikou, capital of south China's Hainan Province, May 8, 2021. (Xinhua/Xu Ruiqing)

HAIKOU, May 8 (Xinhua) -- As the COVID-19 pandemic has accelerated the shift to online shopping and created a surge in cross-border e-commerce imports in China, e-commerce platforms are bringing global brands closer to the world's most promising consumer market.

On the first day of the China International Consumer Products Expo, Tmall Global, an online marketplace of Chinese e-commerce giant Alibaba Group, held four livestreaming sessions to promote products, each garnering more than 1 million viewers.

At the four-day expo, which opened on Thursday in south China's island province of Hainan, Tmall Global has showcased products of over 100 foreign brands, ranging from cosmetics, beauty devices, to smart devices for pets and imported wine.

Amid the pandemic, cross-border e-commerce has become an important platform for brands from home and abroad to release their new products. Over 100 brands signed strategic agreements with Tmall Global on Friday, with the aim to sell their new products displayed at the expo via Tmall in the coming year to meet the booming demand of Chinese customers.

"The consumer products expo not only serves as an important window to display the progress of the Hainan free trade port construction, but also helps foreign businesses to better understand the Chinese market," said Marcella Li, head of Global Business Development and Operations at Tmall Global.

Last year, an average of approximately 400 overseas brands opened stores on Tmall Global each month, according to the company. To date, more than 29,000 overseas brands from 87 countries and regions have established storefronts on Tmall Global.

At the expo, JD Worldwide, the platform for imported products of China's leading retailer JD.com, displayed a number of smart products of domestic and foreign brands.

People queue up to taste Swiss cheese in the Fashion Life Exhibition Hall of the first China International Consumer Products Expo in Haikou, capital of south China's Hainan Province, May 7, 2021. (Xinhua/Jin Liwang)

"With the pandemic keeping Chinese customers from shopping overseas, the demand for international brands in China has increased, and cross-border e-commerce platforms have become their preferred choice," said Frank Yu, general manager of marketing and operations for JD Worldwide.

Since its launch in 2015, JD Worldwide has attracted nearly 20,000 overseas brands, offering a vast range of product categories including maternal and childcare, nutrition and healthcare, household and kitchenware, food and car accessories.

According to China's Ministry of Commerce, consumer goods imports into China grew 8.2 percent in 2020, reaching 1.57 trillion yuan (about 242 billion U.S. dollars).

Such growth was echoed on JD Worldwide during the 2020 Singles' Day shopping festival, with total sales during the period increased by 50 percent year on year.

In 2020, the e-commerce platform opened its first brick-and-mortar duty-free store in Sanya City, Hainan, and plans to open an online duty-free shop soon.

JD Worldwide will seize the opportunities brought by the Hainan free trade port to promote the upgrading of consumption of Chinese consumers, said Han Rui, vice president of JD.com.

With a total population of over 1.4 billion and more than 400 million middle-income residents, China has become the world's most promising consumer market.

Foreign brands are attaching great importance to the Chinese market, especially amid the pandemic, said Viya, one of the most well-known e-commerce livestreaming anchors in China, at the expo.

"Some tailored products are designed exclusively for our customers and the products are not only sold in China but also abroad, as design philosophies featuring Chinese characteristics are gaining momentum worldwide," she said.

E-commerce platforms are a channel for Chinese consumers to purchase quality products of foreign brands without going abroad, and are also conducive to promoting China's products to the world, she added.

Kazunori Tokura, executive vice president of Japanese company Omron Healthcare (China), said Omron expects to accelerate its entry into the Chinese market. Via the expo, the company is willing to cooperate with local firms such as e-commerce platforms to help more customers become familiar with their products and services, he said.

 

2021年5月8日,在海南省省会海口举行的首届中国国际消费产品博览会上,一名电商主播向观众介绍产品。(新华社/徐瑞清)


新华网海口5月8日电新冠肺炎疫情加速了中国向网购的转变,跨境电商进口激增,电商平台正将国际品牌拉近与世界最具潜力的消费市场的距离。


在中国国际消费品博览会的第一天,中国电子商务巨头阿里巴巴集团的在线市场天猫国际举办了四场直播活动来推广产品,每一场都吸引了超过100万的观众。


为期四天的展会于周四在中国南部的海南省开幕,天猫国际展示了100多个外国品牌的产品,从化妆品、美容设备到宠物智能设备和进口葡萄酒。


在疫情背景下,跨境电商已成为国内外品牌发布新产品的重要平台。周五,100多个品牌与天猫国际签署了战略协议,旨在未来一年通过天猫在博览会上销售他们的新产品,以满足中国消费者日益增长的需求。


天猫全球业务发展和运营主管Marcella Li表示:“消费品博览会不仅是展示海南自由贸易港建设进展的一个重要窗口,而且还有助于外国企业更好地了解中国市场。”


据该公司称,去年平均每月有大约400个海外品牌在天猫国际上开店。迄今为止,已有来自87个国家和地区的逾2.9万个海外品牌在天猫国际上开设了门店。


在博览会上,中国领先零售商京东的进口产品平台京东全球购展示了一系列国内外品牌的智能产品。

 

京东全球购市场营销和运营总经理Frank Yu表示:“随着疫情让中国消费者远离海外购物,中国对国际品牌的需求增加,跨境电商平台已经成为他们的首选。”


自2015年推出以来,京东全球购已经吸引了近2万个海外品牌,提供广泛的产品类别,包括妇幼保健、营养保健、家居和厨具、食品和汽车配件。


根据中国商务部的数据,到2020年,中国的消费品进口增长了8.2%,达到了1.57万亿元(约合2420亿美元)。


2020年双十一购物节期间,京东全球购也响应了这种增长,期间的总销售额同比增长了50%。


2020年,该电子商务平台在海南三亚市开设了第一家实体免税店,并计划不久开设网上免税店。


京东副总裁韩瑞表示,京东全球购将抓住海南自由贸易港带来的机遇,促进中国消费者的消费升级。


中国有14亿多人口,4亿多中等收入居民,是世界上最具潜力的消费市场。


国外品牌非常重视中国市场,特别是在疫情期间,中国最知名的电子商务直播主持人之一Viya在展会上说。


她说:“一些量身定制的产品专门为我们的客户设计,这些产品不仅在中国销售,而且在国外也有销售,因为具有中国特色的设计理念正在世界范围内获得发展势头。”


她补充说,电子商务平台是中国消费者不出国门就能购买到外国品牌优质产品的渠道,也有利于将中国产品推向世界。


日本公司欧姆龙医疗保健(中国)执行副总裁Kazunori Tokura表示,欧姆龙预计将加快进入中国市场。他说,通过此次展会,该公司愿意与当地的电子商务平台等公司合作,帮助更多的客户熟悉他们的产品和服务。

 

来自: xinhua