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Dapper Labs分享了NBA Top Shot详细信息,未来计划

2021-5-30 20:07

 

昨天在Consensus 2021大会上,Dapper Labs首席执行官Roham Gharegozlou表示,NBA Top Shot不可替代代币(NFT)应用程序的注册用户已经超过100万。然而,并不是所有用户都是付费用户,其中有一半已经购买了某些内容。


该公司的营收接近7亿美元,其中大部分是玩家间的交易,而不是通过“掉落”方式直接从应用中购买。虽然少数nft交易价格超过10万美元,但Gharegozlou强调,迄今为止的450万笔交易中,有三分之二的交易价格低于50美元,有些交易价格甚至低至1美元。


Gharegozlou表示,每天的信用卡消费仍然很低,这意味着大多数人都在使用加密货币进行购物。


在每天的基础上,有150 - 25万的粉丝使用这个应用程序,并且不出意外的是,用户基础相当以美国为中心。


NBA Top Shot运行在Dapper Labs开发的区块链流上,此前它在2017年使用以太坊和CryptoKitties时表现不佳。现在有2000名开发人员在该平台上进行开发。


Dappers的首席执行官对NBA成为其第一个合作伙伴感到非常高兴。NBA被描述为“超级超前思维,愿意跳出条条框框,做一些有创造性的事情,”加雷戈兹卢说。“他们让我们做得更大,他们没有说只做一滴,”然后看看结果如何。


他继续说道:“对于我们来说,审查谁将成为一个好的合作伙伴,并与我们合作是我们与知识产权合作的最重要因素。它最终成为全球五大体育品牌,是体育、文化、音乐和时尚的完美结合,这意味着它是所有社区听到它的催化剂,而不仅仅是体育界。”他还赞扬了运动员们的参与。


Dapper最近融资超过3亿美元,估值26亿美元。很明显,他正在与许多其他版权所有者进行谈判。他急切地强调,对于那些针对主流而非加密货币用户的人来说,基础设施仍处于1999年的初级互联网水平。他还指出,并非所有品牌都会正确地使用这项技术。


“说到底,你的品牌声誉是你拥有的最有价值的东西,”Gharegozlou说。“就像社交一样,有些人会误用这个平台,损害自己的声誉,而有些人会好好利用它,做真实的自己,帮助自己的声誉。”


从大的角度来看,Dapper Labs的野心不小。它的目标是让每个人的口袋里都有一个加密钱包。


这位Dapper Labs的首席执行官表示:“我们的首要任务是采用这项技术,而不是通过大喊加密或其他什么,而是打造人们想要使用的产品。”

 

Yesterday at Consensus 2021, Dapper Labs CEO Roham Gharegozlou said that the NBA Top Shot non-fungible token (NFT) app had passed a million registered users. However, not all are yet paying users, with half having purchased something so far.

Revenues are approaching $700 million, with the bulk of that figure in player-to-player transactions as opposed to directly buying from the app in ‘drops’. While a small number of NFTs trade for more than $100,000, Gharegozlou was keen to emphasize that two-thirds of the 4.5 million transactions to date are for less than $50, with some as little as a dollar.

Gharegozlou said the daily credit card spend is still low, implying that most are using cryptocurrencies to make purchases.

On a daily basis, 150 – 250,000 fans use the app, and unsurprisingly the userbase is quite U.S. centric.

NBA Top Shot runs on the Flow blockchain developed by Dapper Labs after it suffered poor performance using Ethereum with CryptoKitties back in 2017. Flow now has 2,000 developers building on the platform.

Dappers CEO couldn’t have been more pleased with having NBA as its first partner. The NBA was described as “Super forward thinking, willing to think outside the box and do something creative,” said Gharegozlou. “And they let us go big, they didn’t say just do one drop,” and see how it goes.

He continued, “The vetting of who’s going to be a good partner and lean in with us was the most important factor for us in terms of working with an IP (intellectual property). The fact that it ended up being a top five global (sports) brand and the perfect intersection of sports and culture and music and fashion (meant it was) the catalyst for all those communities to hear it as opposed to just the sports world.” And he went on to praise the engagement of the athletes as well.

Having recently raised more than $300 million at a $2.6 billion valuation, clearly Dapper is talking to many other rights holders. He was keen to emphasize that the infrastructure is still at 1999, rough-around-the-edges internet levels for those targeting mainstream rather than cryptocurrency users. He also noted that not all brands would use the technology in the right way.

“At end of day, your brand reputation is the most valuable thing you have,” said Gharegozlou. “Just like social, some people will misuse the platform and hurt their reputation versus (others who will) use it well, be authentic and help their reputation.”

At a big picture level, Dapper Labs has no small ambition. It aims to get a crypto wallet in everybody’s pocket. 

“The number one mission is getting adoption of this technology, not by yelling crypto or whatever, but by building products people want to use,” said the Dapper Labs CEO.

 

来自: Ledger Insights