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索尼音乐作为nft市场的一部分,获得3000万美元融资

2021-8-6 16:18


NFT数字艺术市场MakersPlace宣布获得3000万美元的a轮投资,由Bessemer Venture Partners和Pantera Capital领衔。其他参与者包括索尼音乐娱乐公司、艾米纳姆和其他许多人。


数字艺术家面临的挑战之一是很难保护和鉴定虚拟展示的艺术品。艺术家推广他们的作品不能阻止人们截屏并试图将其作为自己的作品出售。


创客之地成立于2018年,是一个支持数字艺术家的平台。除了为创意的商业化提供舞台,MakersPlace还将它们作为不可替代的代币(NFTs)进行铸造。NFTs不会阻止人们印刷数字艺术并免费欣赏它。然而,这项技术可以保护数字艺术家的知识产权,并有助于防止未经授权出售他人作品的欺诈行为。然而,如果买家不小心,这种情况仍然可能发生。


一位数字艺术家向CNN商业频道报道称,有人在未经他允许的情况下将他的一些作品作为非功能性作品拍卖掉。随着越来越多的艺术家通过MakersPlace这样的平台制作自己的作品,这样的犯罪应该会变得不那么常见。


MakersPlace在佳士得Beeple的《每日:最初5000天》(Everyday: the First 5000 Days)的6900万美元拍卖中扮演了重要角色。MakersPlace联合创始人伊藤龙马(Ryoma Ito)与佳士得接洽,提出将Beeple的艺术品作为非功能性拍卖工具出售的想法。该平台还负责在区块链上创建它。


3月初佳士得拍卖的成功,可能对创客坊今年的成功起到了推动作用。2021年,使用该平台的收藏家数量增长了10倍,促成了超过1亿美元的交易。


这笔投资将用于进一步完善这个平台,支持数字艺术家,并探索将艺术NFTs带给更主流观众的方法。


与此同时,其他几个非金融工具市场最近也获得了融资。上个月,OpenSea在B轮融资中筹集了1亿美元,Mark Cuban为Mintable提供了1300万美元的a轮融资。今年6月,Rarible筹集了1400万美元。

NFT digital art marketplace MakersPlace announced a Series A investment of $30 million, led by Bessemer Venture Partners and Pantera Capital. Other participants include Sony Music Entertainment, Eminem, and many others.

One of the challenges facing digital artists is it’s hard to protect and authenticate art that is displayed virtually. Artists promoting their work cannot prevent people from taking a screenshot and trying to sell it as their own. 

MakersPlace was launched in 2018 as a platform to support digital artists. Besides providing the stage for commercializing the creations, MakersPlace mints them as non-fungible tokens (NFTs). NFTs don’t prevent people from printing digital art and appreciating it for free. However, the technology enables digital artists to protect their intellectual property and can help prevent fraudulent behavior of selling someone else’s work without authorization. However, that can still happen if the buyer isn’t careful. 

A digital artist reported to CNN Business that people had auctioned off some of his art as an NFT without his permission. As more artists mint their pieces as NFTs through platforms like MakersPlace, crimes like this should become less common. 

MakersPlace had an important role in the $69 million auction at Christie’s of Beeple’s Everyday: The First 5000 Days piece. MakersPlace co-founder Ryoma Ito approached Christie’s with the idea to sell Beeple’s artwork as an NFT. The platform was also responsible for minting it on blockchain. 

The success of the auction at Christie’s in early March likely contributed to MakersPlace’s success throughout this year. The number of collectors using the platform grew ten times in 2021, and it facilitated over $100 million in transactions. 

The investment will be used to further improve the platform, to support digital artists and explore ways to bring art NFTs to a more mainstream audience.

Meanwhile, several other NFT marketplaces have also secured funding recently. Last month OpenSea raised a Series B of $100 million, and Mark Cuban backed the $13 million Series A for Mintable. In June, Rarible raised $14 million.


来自: Ledger Insights