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球员梅西与巴黎圣日耳曼的合同将包括部分代币支付

2021-8-15 16:45


本周,足球明星梅西完成了从西甲俱乐部巴塞罗那到法国顶级球队巴黎圣日耳曼(PSG)的自由转会。这位球员签了一份两年的合同,据称年薪为4100万美元,另外还有3000万美元的签约费。他的部分收入将通过Socios.com授权的PSG球迷代币支付。


巴黎圣日耳曼是2018年与意大利尤文图斯一起首批加入Socios.com的俱乐部之一。时至今日,该俱乐部的粉丝代币市值已从8月初的不到5000万美元上升至1.21亿美元,超过了业内任何其他公司。相比之下,巴塞罗那的球迷票证价值略低于8200万美元,尤文图斯的票证价值刚刚超过1900万美元。


根据巴黎圣日耳曼的数据,在梅西加盟俱乐部的前几天,交易额超过了12亿美元。相比之下,巴塞罗那的球迷代币交易量在过去一天不到2200万美元,而巴黎圣日耳曼的交易额为2.97亿美元。


梅西参与该产品的声明可能影响了代币交易的指数级增长,但巴黎圣日耳曼代币所有者的数量为16201人,低于巴塞罗那和尤文图斯。


对于巴黎圣日耳曼来说,与Socios的合作带来了新的收入来源,使俱乐部能够通过其球迷参与解决方案接触到不同的观众。这一提议让巴黎以外的球迷或世界上任何地方的球迷可以对俱乐部的决定产生一定的影响,而且对年轻和精通技术的人群很有吸引力。


将球迷代币作为梅西欢迎套餐的一部分,这一举措可能会让Socios成为一种旨在吸引更多传统足球观众的产品。梅西是足球界最受尊敬和钦佩的球员之一,他从巴塞罗那转会到巴黎圣日耳曼是目前足球界最热门的话题之一。如果合同里有粉丝币,那么Socios也会参与进来。


Socios首席执行官亚历山大·德雷福斯(Alexandre Dreyfus)表示:“巴黎圣日耳曼正从他们大胆的做法中收获回报,我相信这可能是一个新趋势的开始,因为Fan Tokens和Socios.com在体育领域的最高水平上发挥着越来越重要的作用。”


与此同时,英超的埃弗顿和阿森纳在上个月与Socios签署了球迷许可协议。土耳其球队费内巴切(Fenerbahce)与加密货币交易平台Paribu签署了一项长期球迷代币协议。

Football star Lionel Messi completed a free transfer from La Liga club Barcelona to top French team Paris Saint Germain (PSG) this week. The player signed a two-year contract with a reported annual salary of $41 million and an additional $30 million  signing-on fee. Part of his financial package will be paid through PSG’s fan tokens, which are licensed by Socios.com.

PSG was one of the first clubs alongside Italian Juventus to join the Socios.com  network in 2018. To this day, the club’s fan token market cap is greater than any other offering in the industry at $121 million, up from less than $50 million at the start of August. In comparison, Barcelona’s fan tokens stand at a little less than $82 million and Juventus’ just surpassed $19 million. 

According to PSG, in the days preceding Messi’s move to the club, the trading volume exceeded $1.2 billion. In comparison, Barcelona’s fan token volume transaction was less than $22 million in the past day compared to PSG’s $297 million. 

The announcement of Messi’s involvement with the product likely influenced the exponential increase in token transactions, but the number of PSG token owners stands at 16,201, which is less than Barcelona and Juventus. 

For PSG, the partnership with Socios has yielded a new revenue stream that enabled the club to reach a different audience in its fan engagement solutions. The offer allows fans outside of Paris or anywhere in the world to have some influence on the club’s decisions and is attractive for a younger and tech-savvy demographic. 

The move to include fan tokens as part of the payment in Messi’s welcoming package has the potential to position Socios as a product aiming to attract a more traditional football audience. Messi is one of the most admired and respected players in football and his move from Barcelona to PSG is one of the biggest talking points in the industry at the moment. Having fan tokens in his contract puts Socios in the conversation.

“Paris Saint-Germain are reaping the rewards of their bold approach and I believe this could be the start of a new trend as Fan Tokens and Socios.com play an increasingly prominent role across sport at the very highest level,” said Socios CEO Alexandre Dreyfus.

Meanwhile, Premier League’s Everton and Arsenal signed fan token licensing deals with Socios in the last month. Turkish team Fenerbahce launched a long term fan token agreement with crypto trading platform Paribu.


来自: Ledger Insights