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《Vogue》新加坡版9月专刊为NFTs

2021-8-30 12:20

 

数字时尚公司The Fabricant正与时尚杂志《Vogue》新加坡版合作,在其9月份的杂志中推出NFTs。该发行的封面将作为不可替代代币(NFT)在Brytehall数字市场上拍卖。


《Vogue》9月版探讨了“新开端”的概念,考虑了时尚和技术的新兴交叉。


通过这项倡议,印刷版杂志将有一个二维码,可以用智能手机扫描,从而导致电子版杂志。它包括两个数字封面,带有动画视听效果,场景从黎明前到白天变化。


其中一个封面上是一件由the Fabricant数字化设计的高级定制服装,模特是新加坡数字艺术家黄夏翁(Shavonne Wong)创作的一个名为“复兴崛起”(the RenaiXance Rising)的化身。另一个由Chad Knight和Baelf设计。与此同时,另有15件nft数码女装将上市销售。


本月早些时候,《Vogue》新加坡版在加密货币交易所币安(Binance)推出了非功能性神秘盒,以10个不同城市的日出为特色,以推广9月份的杂志。NFTs展示了一名宇航员观察日出,为新开始的神秘展示增添了一种好玩的元素。


the Fabricant的创意总监Amber Slooten说:“我们正生活在一个新的技术时代,随着我们的存在过渡到元宇宙的虚拟世界,我们的生活将彻底改变。”这是一个被Fabricant称为“文艺复兴”的时代。”


“就像500年前发生的最初的时代一样,文艺复兴是一个彻底的社会变革的时代,它将创造新的经济,改变权力结构,同时使我们能够以前所未有的方式表达我们的身份。”


与此同时,路易威登(Louis Vuitton)和巴宝莉(Burberry)等知名时尚品牌也推出了NFTs项目,主要是为角色提供游戏内置功能。《Vogue》对这一新兴领域的关注,进一步凸显了数字时尚对行业发展的重要性。


其中一个可能的发展是3D服装供应的增加,比如the Fabricant的。古驰(Gucci)正在与澳大利亚的Neuno探讨一项使用该技术的倡议。

 

Digital fashion company The Fabricant is collaborating with fashion magazine Vogue Singapore to bring NFTs to its September issue. The cover of the issue will be available as a non-fungible token (NFT) and auctioned on the digital marketplace Brytehall.

The September edition of Vogue explores the concept of “New Beginnings” by considering the emerging intersection of fashion and technology.

Through the initiative, the printed version of the magazine will feature a QR code that can be scanned with a smartphone and lead to the digital version of the issue. It includes two digital-only covers with animated audiovisuals where the scenery changes from pre-dawn to daylight. 

One of the covers features a digitally designed couture piece by The Fabricant modeled by an avatar created by Singaporean digital artist Shavonne Wong called The RenaiXance Rising. The other is designed by Chad Knight and Baelf. At the same time, 15 additional NFTs of digital couture pieces will go on sale.

Earlier this month, Vogue Singapore launched NFT mystery boxes on cryptocurrency exchange Binance featuring sunrises in ten different cities to promote its September issue. The NFTs showcase an astronaut observing the sunrises, adding a playful element to the mystical-like display of new beginnings.

“We are living through a new tech era that will radically transform our lives as we transition our existence into the virtual worlds of the metaverse,” said The Fabricant’s Creative Director Amber Slooten. ‘It’s an age The Fabricant has named The RenaiXance.” 

“Much like its original incarnation that took place 500 years ago, the RenaiXance is an era of radical social change that will create new economies and transform power structures, while enabling new ways to express our identity in ways that have never been seen before.”

Meanwhile, leading players in fashion such as Louis Vuitton and Burberry have launched initiatives with NFTs, mostly as in-game features for characters. Vogue’s attention to this emerging sector further highlights the significance digital fashion will have in developing the industry.

One of the likely developments is an increase in 3D clothing offers, such as The Fabricant’s. Gucci is exploring an initiative with Australian-based Neuno that uses the technology.

 

来自: Ledger Insights