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阿根廷葡萄酒生产商计划扩大在中国市场的影响力

2021-9-4 10:48

 

布宜诺斯艾利斯,9月1日(新华社)——中国的经济复苏刺激阿根廷葡萄酒制造商制定策略,以加强他们的产品在中国市场的存在。


在接受新华社采访时,阿根廷葡萄酒协会(WofA)主席马克西米利亚诺·埃尔南德斯·托索(Maximiliano Hernandez Toso)表示,中国的商业开放,体现在中国国际进口博览会(CIIE)等活动的连续性,为阿根廷提供了一个促进其葡萄酒出口的机会。


阿根廷葡萄酒国际推广机构负责人表示:“阿根廷向中国市场出口的葡萄酒约为2500万美元,今年的目标是出口4000万美元。”


为了实现这一目标,WofA正在制定一项面对面和在线推广的计划,包括加强其在中国的电子商务渠道以及微信和微博等社交媒体的存在。


埃尔南德斯表示:“对于今年下半年,我们的战略是将强大的面对面交流元素结合起来,因为随着WofA的数字化转型,旅游的可能性正在扩大,在线活动也在增加。”


他补充说:“我们将通过参加进博会和业内最专业的展会继续深化贸易关系,比如将于10月举办第三届的上海国际葡萄酒博览会,以及约20家阿根廷酒厂将参加的ProWine中国博览会。”


今年10月,该组织计划举行传统的路演,即在成都、深圳和杭州等中国不同城市举办的一系列葡萄酒博览会。


埃尔南德斯表示:“所有这些举措都旨在增加阿根廷葡萄酒在中国的分销和销售。中国是我们第六大出口目的地。”


埃尔南德斯说:“我们将继续在双十一等日期通过天猫和京东上的阿根廷葡萄酒官方商店,通过特别促销来促进电子商务渠道。目前,这些商店有近30家酒厂的120个阿根廷品牌。”


WofA还发起了一项针对中国消费者的宣传活动,名为“让你的时刻充满情趣”。


“我们将提供多种内容,让中国消费者继续了解我们的葡萄酒和酒厂,并发现我们国家的自然财富和文化,”赫尔南德斯说。

 

BUENOS AIRES, Sept. 1 (Xinhua) -- China's economic recovery has spurred Argentine wine makers to develop strategies on strengthening the presence of their products in the Chinese market.

In an interview with Xinhua, Maximiliano Hernandez Toso, president of Wines of Argentina (WofA), said China's commercial openness, reflected in the continuity of events like the China International Import Expo (CIIE), provides an opportunity for Argentina to boost its wine exports.

According to the head of the organization in charge of promoting Argentine wines globally, "Argentina exports about 25 million U.S. dollars (of wines) to the Chinese market," and aims to export 40 million U.S. dollars worth of wine this year.

To meet the goal, WofA is developing a plan on both face-to-face and online promotion, including strengthening its e-commerce channels in China as well as social media presence on networks like WeChat and Weibo.

"For the second half of the year, we have a strategy that combines a strong in-person component, since the possibility for travel is being opened up, with a boost to online activity, in line with WofA's digital transformation," Hernandez said.

"We will continue to deepen trade relations through our presence at the CIIE and the most specialized fairs in the sector, such as Vinexpo Shanghai, which will hold its third edition in October, and at ProWine China, where some 20 Argentine wineries will be participating," he added.

In October, the organization plans to hold its traditional roadshows, a string of wine expos to be held in different Chinese cities, such as Chengdu, Shenzhen and Hangzhou.

"All these initiatives are aimed at increasing the distribution and sales of Argentine wines in China, the sixth-largest destination for our exports," said Hernandez.

"We will continue to boost e-commerce channels with special promotions on dates such as the Singles' Day through official Vino Argentino stores on T-mall and JD.com, which currently have 120 Argentine labels from almost 30 wineries," Hernandez said.

WofA is also leading a publicity campaign targeting Chinese consumers, under the banner "Spice Up Your Moments."

"We will offer a variety of content so that Chinese consumers continue to learn about our wines and wineries and to discover the natural wealth and culture of our country," Hernandez said.

 

来自: xinhua